LONDON, May 19, 2016 /PRNewswire/ --
La Maison Cointreau is delighted to accompany Laetitia Casta, International Creative Director of the Cointreau brand, for the closing of La Semaine de la Critique at the prestigious Festival de Cannes on 19 May 2016, when Laetitia Casta will screen her first Movie (26 Minutes) "En Moi" (In Me).
The partnership between La Maison Cointreau Cointreau and Laetitia Casta began in 2015, when she took on the role of International Creative Director. Only a few months later, Cointreau provided Laetitia Casta with their support by becoming a patron of En Moi (In Me).
It was during Cointreau and Laetitia Casta's very first meeting, that Cointreau asked Laetitia Casta what her dreams might be. One of them was to produce her first film - to explore her creativity, to dare and to achieve something in another field: directing.
Dream, Dare, Create is the motto that has been embedded in the cornerstone of Cointreau since its creation in 1875 by Édouard Cointreau. In over 165 years of history, La Maison Cointreau has enabled countless artists from very different backgrounds to explore their creativity and reveal their talents. This May, Cointreau will grant the creative wish of Laetitia Casta.
"Laetitia Casta is a passionate, determined and daring woman. Her talent has no limits and her creativity knows no bounds. Her authenticity is rare and extremely precious. It is a real honour for us, we are delighted to join her at La Semaine de la Critique at Cannes Film Festival." said Maud Rabin, Cointreau's Communication and Image Director.
As International Cointreau's Creative Director, Laetitia Casta wanted to continue telling the story of Cointreau - the work and commitment that Louisa had set for herself of curating artists. Laetitia Casta also intended to pass down what she herself had received, and worked with Cointreau's teams to create a charity programme, the Cointreau Creative Crew. An initiative that aim to invite people to explore their creativity in order to achieve fulfilment.
#DreamDareCreate #Cointreau #CreativeCrew
SOURCE La Maison Cointreau