2014

La Roche-Posay Anthelios 60 Ultra Light Sunscreen Fluid Wins 2014 Cosmetic Executive Women (CEW) Beauty Award Revolutionary advanced broad spectrum sunscreen wins the beauty industry's highest honor as Best Sun Product

NEW YORK, May 22, 2014 /PRNewswire/ -- La Roche-Posay Anthelios 60 Ultra Light Sunscreen Fluid with CELL-OX Shield XL™ was named the winner in the Best Sun Product category at the annual Cosmetic Executive Women (CEW) Beauty Awards gala luncheon, held on Friday, May 16th at the Waldorf Astoria Hotel.

The beauty industry's highest honor, the CEW Insiders' Choice Beauty Awards recognizes the year's most innovative products. Finalists are selected by 6,000 + beauty industry experts and professionals from 1,500 companies. Winners are selected by CEW Board Members, who have direct interaction with the development of beauty products and understand what separates the best in beauty from the rest in beauty.

La Roche-Posay has always worked towards providing the best formulations and the most innovative products. As a leader in broad spectrum research for over 15 years, they have pioneered revolutionary, innovative and wearable sunscreen textures that are effective and safe to use, even on sensitive skin.

In addition to developing high performance sunscreens, proper sun safety is equally important to La Roche-Posay. Entering into the fifth year of its SOS – Save Our Skin campaign, La Roche-Posay maintains its stance as a champion for sun protection and education. It is through this crusade that the company provides free skin checks and educates Americans about the dangers of UV rays and the importance of sun safety. It also demonstrates how to incorporate these principles into one's everyday life – from routine dermatologist appointments to applying sunscreen each morning.

About Anthelios 60 Ultra Light Sunscreen Fluid
The Anthelios 60 Ultra Light Sunscreen Fluid has been designed with optimal efficacy, safety and consumer compliance in mind. The synergistic combination of filters provides advanced UVA/UVB and antioxidant protection using 21% fewer ingredients than before, yet still offers broad-spectrum protection with an SPF 60/PPD 26 and the same elegant, fast-absorbing, ultra-light texture. As a result, the benefit for users is a product that not only offers advanced broad-spectrum UVA/UVB protection but a soft, matte finish.

Optimal Efficacy
CELL-OX Shield XL™ technology provides dual protection against exposure to harmful UV rays that can lead to short-term and long-term damage to skin cells, including skin cancer and premature aging. This two-pronged approach incorporates a patented combination of five FDA approved1 sun filters, as well as powerful antioxidants to further protect skin on a cellular level2.

Optimal Safety
In addition to using fewer ingredients with CELL-OX Shield XL™, Anthelios 60 Ultra Light Sunscreen Fluid is water-resistant for up to 80 minutes—the maximum time recognized by the FDA. Additionally, the formula is paraben-free, non-comedogenic, fragrance-free and dermatologist-tested on allergy-prone and sensitive skin. 

Increased Compliance
La Roche-Posay's Anthelios 60 Ultra Light Sunscreen Fluid is not only highly effective, but feels luxurious when applied, thereby fulfilling the brand's objective of delivering a sunscreen formula with a great texture to help ensure people will apply and reapply it every two hours, as necessary.

Anthelios 60 Ultra Light Sunscreen Fluid from La Roche-Posay has a suggested retail price of $29.99 and can be purchased at CVS/pharmacy, select ULTA, Walgreens, Duane Reade, Target locations, physicians' offices and online at www.laroche-posay.us.

About LA ROCHE-POSAY
Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay offers a unique range of daily skincare developed with dermatologists to meet their standards in efficacy, tolerance and elegant textures for increased compliance. The products, which are developed using a strict formulation charter, include a minimal number of ingredients to reduce side effects and reactivity and are formulated with active ingredients at optimal concentrations for increased efficacy. Additionally, La Roche-Posay products undergo stringent clinical testing to guarantee efficacy and safety, even on sensitive skin.

For additional information about La Roche-Posay, visit www.laroche-posay.us and "like" the La Roche-Posay Facebook page at www.facebook.com/LaRochePosayusa.

About SOS – Save Our Skin
Now in its fifth year, La Roche-Posay continues its SOS – Save Our Skin to not only inform Americans about the dangers of UV rays and the importance of sun safety, but to also incite true behavioral change, such as incorporating sun protection in their daily routines and visiting their dermatologists for regular skin checks. In partnership with the Women's Dermatologic Society (WDS), the SOS – Save Our Skin campaign lives through a series of initiatives, including skin checks at sporting events, local hospitals and drug stores as well as free skin checks offered to all L'Oreal corporate employees. To learn how to do a self-check and choose the right protection, visit www.sossaveourskin.com.

1 Avobenzone, Oxybenzone, Homosalate, Octisalate, Octocrylene
2 Upper layers of skin

Photo - http://photos.prnewswire.com/prnh/20140522/90683
Logo - http://photos.prnewswire.com/prnh/20140522/90693

SOURCE La Roche-Posay



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