L.A. Tourism and Convention Board Prepares to Increase Visitors, Selects MBuy as International Media Solutions Partner to Reach Travelers MBuy chosen for its track record of driving tourism revenue through its media expertise and technology offerings
CHICAGO, Aug. 11, 2014 /PRNewswire/ -- MBuy has been appointed by the Los Angeles Tourism & Convention Board (L.A. Tourism) as its international media solutions partner. MBuy was selected based on its travel & tourism experience, media expertise, and technology offerings. As part of the appointment, MBuy will partner with L.A. Tourism's creative and strategy agency of record, HEILBrice, to drive increased international visitation.
Los Angeles continues to experience significant growth in tourism, with a record 42.2 million people visiting Los Angeles in 2013, generating over $18.4 billion in direct visitor spending. The city experienced substantial growth from international markets including Australia, Canada, and China. MBuy's partnership with L.A. Tourism will initially focus on attracting tourists from those three markets.
"Los Angeles is perfectly positioned to build on its current performance for even greater success, and we believe MBuy is the right partner to help us get there. They stay on the leading edge of buying strategy and innovation and have a proven track record of driving results for destinations," said L.A. Tourism Chief Marketing Officer Don Skeoch.
Jeff Morris, President of HEILBrice added, "We're already seeing great success from our efforts in international markets. But adding the innovative brain-power of the MBuy team - and leveraging its media planning and buying in these essential markets is going to be a major enhancement to our efforts overseas."
"We are thrilled to partner with one of the country's leading destination marketing organizations," said Warren Wilkinson, Director of the Global Travel and Tourism Practice at MBuy. "This is a great opportunity to work with one of the country's most visited and vibrant destinations that continues to drive greater awareness and significant international visitation. L.A. Tourism has experienced three consecutive years of record tourism results and is poised for continued growth domestically and internationally. We are excited to work with their very talented team and the great team at HEILBrice to drive continued growth in international visitation."
MBuy empowers independent and in-house agencies with the tools to plan, buy, and optimize all types of digital and traditional media—enabling agencies to achieve more for their clients, attract new advertising business, and enter new areas of opportunity. MBuy's clients gain access to the technology, experts, and infrastructure to execute media plans with the scale and sophistication they need to meet complex marketing goals. MBuy's travel and tourism practice supports a wide variety of destination marketing organizations, attractions, museums and events to drive greater attendance. To learn more about MBuy's technology, services, and insights, go to www.mbuy.com.
ABOUT LOS ANGELES TOURISM & CONVENTION BOARD
Los Angeles Tourism & Convention Board is a private, non-profit business association whose primary mission is to market and promote Los Angeles as the premier site for leisure travel, meetings and conventions as the City's official tourism marketing organization. For more information, visit the official visitor information website of Los Angeles at www.discoverLosAngeles.com, join the more than one million people who follow L.A. Tourism's Facebook page at facebook.com/LosAngelesFan, or follow @discoverLA on Twitter, Instagram, and Pinterest.
HEILBrice is a nationally renowned advertising, communications, marketing and branding agency. Founded more than 25 years ago, the agency recently ranked as one of the 100 top ad agencies in the United States by Adweek. The team at HEILBrice has carved out a unique and easily identifiable niche in the highly competitive agency world by continually maintaining focus on building brand equity while driving profitable daily sales. HEILBrice has represented the Los Angeles Tourism & Convention Board since 2013, and Launched the highly regarded "What's your L.A. Story" campaign for Los Angeles in spring 2014. For more information, visit www.heilbrice.com.
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