CHICAGO, June 2, 2016 /PRNewswire/ -- Label Insight, the leading provider of SaaS data solutions that power transparency between CPG brands, retailers and consumers, announces two key additions to its executive leadership team to scale its accelerated growth. After serving on the Board of Directors, Paul Schaut moved into the active CEO role earlier this year and, in his first big move, hired Patrick Moorhead as Chief Marketing Officer.
As the CPG industry comes together around a unified product labeling standard -- SmartLabel -- Label Insight has emerged as a market leader, with a best-in-class solution built for rapid scale. The company has effectively solved a key startup challenge: product-market fit; and, as a result, is poised for explosive growth.
In response to this momentum, Schaut stepped out of semi-retirement and into the active CEO role to help scale the company, drawing on his more than 30 years of experience in leading technology companies in various growth phases. Over the span of his career, Schaut has helped to raise a combined $400mm in venture funding, powering more than $600mm in combined revenue growth. He has also helped create more than $3 billion in combined Market Cap across 15 plus organizations.
As CEO, Schaut's first major decision was to build out the executive leadership team beginning with Moorhead, who brings more than 15 years of experience across a wide range of digital media, marketing, retail and packaged goods brand clients and technology enterprises.
"I've known and worked with Patrick for more than 10 years, and I think of him as a 'business athlete' who is capable of wearing many different hats seamlessly and effectively," said Schaut. "I've always been impressed with his versatility of experience, and his broad and deep understanding of both marketing and technology. I'm excited to be working closely with him and to tap his breadth of experience as we scale the Label Insight business."
With an extensive background in paid advertising, mobile marketing and executive leadership, Moorhead is a natural fit for Label Insight in this role. Most recently, Moorhead led Twitter's relationship with a major retailer, handling all aspects of the business including: paid media advertising, sharing and leveraging proprietary data and managing customer relationships.
Prior to his role at Twitter, Moorhead served as VP of Mobile at Catalina, where he worked with major brands in CPG manufacturing to implement industry-leading mobile solutions. Additional past roles include SVP & Global Director of mobile platforms at Foote, Cone & Belding, where he helped lead the charge on growth in SaaS technology.
"This is an important time in the food revolution and I am excited to be joining the Label Insight team," said Moorhead. "Label Insight is pioneering the key data engine that will revolutionize the food transparency movement and I am thrilled for the opportunity to leverage my experience to help the company with its continued growth."
Moorhead's hire is just one of several key hires Label Insight plans to make this year as the company continues to grow its presence and gain momentum.
To learn more about Label Insight, visit www.labelinsight.com.
About Label Insight
Label Insight is the leading provider of SaaS data solutions, providing transparency between CPG brands, retailers and consumers. The company's cloud-based product data engine enables CPG brands and retailers to transform basic product data into smart attributes, providing a deep understanding of their product set. Label Insight offers an unmatched level of data, generating 15,000 attributes - such as nutrients and allergens - per product. These attributes serve as building blocks for a live view of data for more than 300,000 products across 17,000 brands, totaling over 80 percent of the U.S. retail food and beverage market. Label Insight customers use this deep level of product data to provide greater transparency to consumers; maximize category growth potential; easily participate in industry and government initiatives, such as SmartLabel™; and create more connected omni-channel experiences. To learn more about Label Insight's, visit www.LabelInsight.com.
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SOURCE Label Insight