Lady Gaga and Interscope Records Team Up With Appetizer Mobile to Release "Lady Gaga: The Monster In You" App
Following her wildly successful albums "The Fame" and "The Fame Monster," and now number one atop the Forbes Celebrity 100 list, Lady Gaga releases "Born This Way." To celebrate the new album, the international superstar releases a new iPhone and Facebook app for fans to channel their inner "Little Monsters" and share with others around the "Monster Globe".
NEW YORK, May 26, 2011 /PRNewswire/ -- Lady Gaga and Interscope Records have teamed up with Appetizer Mobile, a New York City-based leading full-service mobile development digital agency, to release "Lady Gaga: The Monster In You" mobile application now available for iPhone ($.99) and Facebook.
Known as the 'Social Media Master' with 10 million Twitter followers and 32 million Facebook fans, Lady Gaga is taking over the app space. "We're thrilled with the opportunity to develop Lady Gaga's newest apps," said Jordan Edelson, CEO and Founder of Appetizer Mobile. "Our goal was to create a fun and interactive experience to connect Gaga's fans around the world to promote her new album. We're excited to launch the applications and can't wait to see 'Little Monsters' popping up all over the globe."
The new app, which makes its official debut today, allows Lady Gaga fans to morph into "Little Monsters." Users can upload a photo and begin to transform themselves or their friends by using a simple set of markers to automatically apply prosthetic makeup, horns and lipstick. Other features allow fans to download Lady Gaga's latest album, "Born This Way," and share their "Little Monster" pictures via Twitter, Facebook, and Email.
Future updates include an interactive "Monster Globe" and an Android compatible version. To learn more about this exciting new app and where to download, please visit: www.AppetizerMobile.com
About Appetizer Mobile:
Appetizer Mobile is a creative mobile application development, consulting and marketing company specializing in Mobile and M2M solutions for consumers and businesses. Appetizer Mobile provides services for clients to generate new revenue channels and maximize their ROI. The Appetizer Mobile experience is comprehensive and complete offering the best in customer service and support. The members of this sought-after team of dedicated, creative professionals are experts at creating brand identities and unique experiences in the mobile space. www.AppetizerMobile.com
SOURCE Appetizer Mobile
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