LaJobi Inc. Partners with kathy ireland Worldwide® Leading Consumer Brand Works with Industry Leading Infant & Juvenile Furniture Company to Fulfill its Mission of "…finding solutions for families, especially busy moms."™

CRANBURY, N.J.; June 7 /PRNewswire/ -- LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is excited to announce a multi-year agreement with kathy ireland Worldwide®, the design and marketing company founded by CEO and Chief Designer Kathy Ireland.  LaJobi is the exclusive, nursery furniture licensing partner for kathy ireland Home®.

LaJobi and kathy ireland Home®, together will introduce a line of wood nursery furniture, glider chairs, ottomans and crib mattresses. Cribs in the collection will be Lifestyle® cribs which convert from crib to toddler bed, day bed, or a full size bed offering multiple uses from infancy to adulthood and allowing the furniture to grow with the child.

"We are extremely pleased to team with Kathy to produce a line of nursery furniture to suit the lives of families and especially busy and discerning moms," said Barbara Rogers, Director of Marketing and Product Development at LaJobi Inc. "Kathy is one of the most influential voices when it comes to home style and here at LaJobi we are known for staying on trend with style and innovation and the mission of kathy ireland Worldwide® is a great match."

"Partnering with the great team at LaJobi Inc. is a dream come true. Our discussions have taken place for a great deal of time as we've learned wonderful things about these extraordinary leaders in the category of nursery furniture. We are very proud to bring our vision of nursery furniture to life with LaJobi  It is our belief that these products will bring great excitement, fashion, quality, value and safety™ to our retail partners, partners and customers," said Kathy.

The lines will be launching this fall.

About LaJobi Inc.:

LaJobi  Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID), Kid Brands, Inc. is a designer, importer, marketer and distributor of infant and juvenile consumer products that acquired LaJobi  in April of 2008.

Originally named for its founders, brothers Larry and Joe Bivona, LaJobi remains known for commitment to top-quality workmanship, design, service and uncompromising dedication to quality and innovation. The company manufactures markets and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Graco, as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recently recognized as a Consumer's Digest Best Buy. And, LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848.

About kathy ireland Worldwide:

kathy ireland Worldwide® (kiWW®) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland.

The mission of kiWW® is"…finding solutions for families, especially busy moms."™

Forbes, Newsweek and Wall Street Journal acknowledge, kathy ireland Worldwide® (kiWW®), as a "$1.4 billion design empire".

Women's Wear Daily recognizes kiWW® as America's 7th most popular in its category. House Beautiful celebrates kiWW® as one of the 25 "Great Furniture Collections" in America. kiWW® is the 23rd Most Powerful Licensed Brand in the world, according to License Global Magazine. This ranking surpasses Liz Claiborne, Tommy Bahama and Polo Ralph Lauren. To date, kiWW® has earned five Good Housekeeping Seals. Kathy rang The Closing Bell® at the NYSE to celebrate the launch of her book, REAL SOLUTIONS FOR BUSY MOMS: Your Guide to Success and Sanity, a best selling parenting guide.

kathy ireland Worldwide® products include flooring, rugs, home furniture, office and entertainment furniture, lighting, decorative accessories, window coverings, wall coverings, bedding, ceiling fans, mattresses, candles, apparel, socks, skincare,  jewelry, baby bedding and accessories, leather, hand painted porcelain, fire resistant products, tote bags, frames, hand bags, travel bags, tabletop accessories, wall décor, clocks, giftware, Christmas ornaments, Wick Snipper, top of bed fashions, fresh cut flowers, crafting trims, tassel fringes, braids, cords, beaded trims, kitchen and bath cabinetry.

kiWW® maintains offices and design studios in Los Angeles, Rancho Mirage, CA, Santa Barbara, CA, Hawaii and Israel. Additional information is available at http://www.kathyireland.com/ .

SOURCE LaJobi Inc.



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