Lalaloopsy™ & Mini Lalaloopsy™ Expand Universe MGA Entertainment Licenses Worldwide Multi-Platform Videogame Rights to Activision Publishing

--All New Characters, Features and Playsets in Stores Now--

VAN NUYS, Calif., June 28, 2011 /PRNewswire/ -- Buoyed by sold-out sales and outstanding reviews, the super-sized Lalaloopsy™ buzz continues as MGA Entertainment expands the Lalaloopsy™ universe into exciting new entertainment frontiers.

MGA has granted Activision Publishing, Inc. (Nasdaq: ATVI) the exclusive worldwide rights to develop, manufacture and distribute videogames based on the Lalaloopsy™ brand and characters. The agreement covers entertainment software products across multiple platforms such as handheld, console and connected platforms, as well as PC and mobile devices. The first Nintendo DS™ title based on the hugely popular line of collectible Lalaloopsy™ is expected to debut holiday of 2011.

MGA Entertainment is currently in development for the first-ever Lalaloopsy™ feature length movie. This made-for-DVD feature will be released in spring 2012 and will star the original Lalaloopsy™ characters.  

The following new Fall 2011 Lalaloopsy™ and Mini Lalaloopsy™ toys are in stores now:

NEW CHARACTERS:

Marina Anchors™ - Sewn on Date: June 8th (World Ocean Day)

Marina Anchors™ was made from a sailor's uniform.  She's super neat, and she always keeps everything ship shape.  She also loves the ocean, even though she can't swim. She has a pet whale.

Sahara Mirage™ – Sewn on Date: January 13th (Make Your Dream Come True Day)

Sahara Mirage™ was made from pieces of a real genie's veil.  She's a real charmer, who's scared of the dark, and always pops up when she's least expected.   She has a pet camel.

Misty Mysterious™:  Sewn On Date: March 24th (Houdini's Birthday)

Misty Mysterious™ was made from a magician's cape.  She loves secrets and surprises, and she's always got something up her sleeve.  She has a pet Rabbit.

NEW FEATURES:

Lalaloopsy ™Silly Hair:

These Lalaloopsy™ have silly hair that bends every which way! Now you can style your Lalaloopsy™ doll's hair and her pet's tail too! Available with Crumbs Sugar Cookie™ and Jewel Sparkles™.  Price:   $34.99

NEW PLAYSETS

Mini Lalaloopsy™ Treehouse:

Two Sided Mini Treehouse Playset; Tire swing slides across zip line; Includes elevator in tree trunk, wind-up basket, bridge and two hammocks for doll and pet; Club house is removable; Spinning look-out bucket with telescope; Real working whack-a-mole feature; Includes two exclusive dolls –Patch Treasurechest™ Spot Splattersplash™ - two pets and treehouse accessories. Price:  $39.99

Bea's School Bus

Includes silly slide and the wheels really roll! Price:  $16.99

Visit the colorful 3D world of Lalaloopsy™ at www.lalaloopsy.com where Lalaloopsy™ magic is everywhere! 

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy, Bratz®, Moxie Girlz™, BFC, Ink™, Rescue Pets® and Zapf®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.comwww.moxieteenz.com, and www.bfcink.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

©2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc.  Nintendo DS is a trademark of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved

Susan Hale
MGA Entertainment
818/221-4326 shale@mgae.com

SOURCE MGA Entertainment



RELATED LINKS
http://www.mgae.com
http://www.lalaloopsy.com

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