NEW YORK, April 20, 2016 /PRNewswire/ -- Lamar Advertising Company was recognized with the Ad Council's Crystal Bell award at today's TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL. Each year, this award is presented to one out-of-home (OOH) advertising company for their extraordinary contribution to the Ad Council's public service campaigns.
The Ad Council, a national non-profit organization, is the largest producer of public service campaigns in the U.S. Through partnerships with non-profit organizations and federal government agencies, the Ad Council works to drive change on public issues through PSAs and innovative communications programs. All Ad Council campaigns are posted to donated media space. The OOH advertising industry ranked among the Ad Council's top supporters of providing pro bono space in 2015, donating nearly $300 million in public service advertising.
This year's Crystal Bell Award was presented to Lamar Advertising Company for their exceptional generosity, leadership, and commitment to driving change around social issues. In 2015, Lamar provided broad market exposure for more than 30 Ad Council campaigns.
"We're extremely grateful to all of our OOH advertising partners for their continued support of our campaigns," said Lisa Sherman, President and CEO of the Ad Council. "Our partnership with Lamar Advertising Company brings nationwide attention to the challenges that caregiving presents and helps provide resources for families in need. We are extremely grateful for all of the support that they give to our campaigns."
Over Father's Day weekend last June, Lamar used its digital platforms to bring nationwide attention to caregivers by highlighting the Ad Council and OAAA's Caregiver Assistance Roadblock. Lamar's contribution generated over 1 million digital OOH placements in 25 of its top markets.
"Out-of-home is a powerful medium, and we are proud to use our inventory to help raise awareness of critical social issues impacting communities across the U.S.," said Sean Reilly, CEO of Lamar Advertising Company. "Giving back is an integral part of Lamar Advertising Company's culture, and we are honored to have been selected as the recipient of the Ad Council's Crystal Bell Award."
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 325,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,400 displays. Please feel free to explore our website www.lamar.com or contact us for additional information.
OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates more than $7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.
The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
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SOURCE The Ad Council