Land O'Lakes, Inc., Feeding America® Team Up On Pin A Meal, Give A Meal
ARDEN HILLS, Minn., April 7, 2014 /PRNewswire/ -- The Pin A Meal, Give A Meal campaign is in full swing, running through May 31. With one in six Americans struggling with hunger, this campaign creates hope – and a way to help. In partnership with Feeding America® – the nation's largest domestic hunger-relief organization – the Land O'Lakes Foundation and Land O'Lakes Dairy Foods team are delivering easy recipe ideas and hunger relief, all in one.
For every Land O'Lakes recipe pinned or repinned on Pinterest, the Land O'Lakes Foundation donates $1 up to $300,000 to Feeding America®. This commitment equals a donation of 2.7 million meals, with $1 helping to provide 9 meals.
This is the second year of the Pin A Meal, Give A Meal campaign, and as part of the program's growth, Land O'Lakes is extending its partnership with Ree Drummond to help raise awareness. Drummond, also known as the Pioneer Woman, created signature recipes for the Pin A Meal, Give A Meal campaign, along with eight other top food bloggers.
"The Land O'Lakes Foundation is committed to addressing hunger across the country," said Lydia Botham, executive director of the Land O'Lakes Foundation. "We want to raise awareness of the increasing number of people—especially in rural communities—who are hungry, and help them live full and active lives. The Pin A Meal, Give A Meal campaign leverages the social media platform Pinterest to engage people who enjoy recipes and want to help build better futures for those in need."
Land O'Lakes and Feeding America are long-standing partners, collaborating on projects such as the Land O'Lakes First Run program, where freshly-made product is delivered by the truckload to Feeding America® food banks around the country. With similar values and a commitment to fighting hunger, the organizations continue to combine their strengths to help put food on families' tables – which in turn helps those families build better futures.
"We're delighted to team up again with Land O'Lakes on the Pin A Meal, Give A Meal Pinterest campaign," said Leah Ray, vice president of corporate partnerships for Feeding America. "The simple act of sharing new recipes with friends now can help support families in need."
The Land O'Lakes Pin A Meal, Give A Meal Pinterest board, Facebook page, Twitter page and website will feature recipes visitors can share on Pinterest. The pins and repins will be tracked, and the donation will be made directly to Feeding America ®.
Those who don't use Pinterest can donate to Feeding America® by visiting http://www.feedingamerica.org/landolakes.
Feeding America is the nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, community kitchens and shelters across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. For more information, visit: http://feedingamerica.org, or find us on Facebook or follow us on Twitter.
Land O'Lakes, Inc., one of America's premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from farm production to consumer foods. With 2013 annual sales of more than $14 billion, Land O'Lakes is one of the nation's largest cooperatives, ranking 194 on the Fortune 500. Building on a legacy of more than 93 years of operation, Land O'Lakes today operates some of the most respected brands in agribusiness and food production including LAND O LAKES® Dairy Foods, Purina Animal Nutrition and WinField. The company does business in all 50 states and more than 60 countries. Land O'Lakes, Inc,. corporate headquarters are located in Arden Hills, Minn.
Land O'Lakes and the Land O'Lakes Foundation have always been leaders in the many communities where they have members, employees, plants and facilities. The Land O'Lakes Foundation proactively helps rural communities by donating resources that develop and strengthen organizations dedicated to hunger relief, education and the community.
SOURCE Land O'Lakes, Inc.