Land Rover Debuts Unique On-line Video, Roam Free, Evoking "Nature" Parkour To Celebrate The Unparalleled Capabilities Of Its Vehicles

MAHWAH, N.J., May 1, 2013 /PRNewswire/ -- Land Rover North America has launched a new online video titled; Roam Free that celebrates the unparalleled capabilities of the brand's luxury vehicles. The 60 second video uses the free-form discipline of parkour to bring to life the brand's essence. It is available now on http://www.youtube.com/watch?v=bRoV6yuxz9U.

(Photo: http://photos.prnewswire.com/prnh/20130501/CL05197-a )
(Photo: http://photos.prnewswire.com/prnh/20130501/CL05197-b )

Land Rover's creative team at Y&R NY tapped director Noam Murro to capture the essence of the brand's all-terrain, go anywhere, and do anything feeling of freedom and premium all-terrain capability.

The Roam Free video focuses on four parkour or free running athletes demonstrating amazing feats of balance, fitness and agility. The journey and movement of the athletes represents the "Above & Beyond" capabilities of Land Rover vehicles. 

"Today, more than ever, consumers build their opinions of brands based on how they present themselves in digital, social and mobile," said Ken Bracht, Communications Manager, Land Rover North America. "We're excited to see how owners and enthusiasts will react to our version of parkour, which was filmed outside of the traditional urban environment and in a natural setting; providing the perfect backdrop to showcase our vehicle's capabilities."

The group movement in Roam Free was specifically choreographed to provide viewers with a virtual comparison to the reality of the way a Land Rover vehicle drives and feels on and off road. Coming full circle to truly encompass the Land Rover brand, the video is set to play with the tranquil sounds of the world-renowned composer Johann Sebastian Bach.

About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its' clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover and Range Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque.  Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.

About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define "breadth of capability" in their segments.

Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in United Kingdom, including 3,500 engineers at two product development centers.

Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.

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Information about Land Rover North America products is available to consumers via the Internet at www.landroverusa.com.

About Y&R
Y&R is one of the leading global marketing communications companies.  It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R has also integrated iconmobile, market leader in mobile business solutions and mobile marketing, into VML. Y&R includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.  Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients.  Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.  Y&R's largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others. 

SOURCE Land Rover North America



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