Lands' End Business Outfitters and Inc. Magazine Celebrate Small Business Saturday; Announce Grand Prize Winner of Their Small Business VIP Contest

Ridgefield, Conn.-based Animal Fair Pet Shop featured in the November issue of the Lands' End Business Outfitters catalog

Nov 29, 2013, 11:53 ET from Lands' End

DODGEVILLE, Wis., Nov. 29, 2013 /PRNewswire/ -- Lands' End Business Outfitters and Inc. Magazine are celebrating Small Business Saturday on Nov. 30 by announcing winners of its Small Business VIP Contest including the grand prize winner, Animal Fair Pet Shop. Two runners-up, Ingersoll Automotive of Danbury, Conn., and Action Seating & Mobility of Tulsa, Okla., each received a $500 Lands' End gift card and a one-year subscription to Inc. Magazine.

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To enter the Small Business VIP Contest, participants were asked to share how their Values have Impacted their business Progress. Animal Fair Pet Shop was selected as the grand prize winner by a panel of judges including Lands' End Business Outfitters customers, Editor-in-Chief of Inc. Magazine Eric Schurenberg; Business Development Specialist for the City of Madison Ruth Rohlich; Vice President, Brand Advocacy at American Express OPEN Randy Schochet; and Lands' End Business Outfitters.

"We know from our own experience at Lands' End how values can support company progress and growth. We heard incredible stories from several companies via our Small Business VIP Contest. Animal Fair Pet Shop rose to the top by fostering values that drive progress," said Carl Atwell, vice president, Lands' End Business Outfitters.

VIP Experience
As the grand prize winner, Animal Fair Pet Shop won four round-trip tickets and hotel accommodations in Madison, Wis.; a visit to Lands' End headquarters that includes hand-selecting new business apparel and a photo shoot for the Lands' End Business Outfitters November catalog; a Madison experience including a Badger football game and visit to the Dane County Farmer's Market; four tickets to the Inc. 500/5000 Convention in Washington, D.C.; and a one-year subscription to Inc. Magazine.

"At Inc., we've always felt that true entrepreneurs define success not just by the bottom line but also by the impact they have on the lives of their employees and by the good they do in the world," said Eric Schurenberg, editor-in-chief, Inc. Magazine.

The Small Business VIP Contest was held from July 1 to July 20, 2013, in partnership between Lands' End Business Outfitters, "the most recommended brand of logo'd products*", and Inc. Magazine, a trusted resource for leaders focused on growing their companies.

To learn more about Animal Fair Pet Shop and its cover shoot at Lands' End visit or Lands' End Business Outfitters' blog at  

About Lands' End Business Outfitters
Lands' End Business Outfitters designs unique uniform programs that offer employees individual choices and helps build the brands of companies of all sizes, including hundreds of Fortune 1000 companies. All Lands' End merchandise is Guaranteed. Period.® Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). For more information visit or call 1-800-338-2000.

About Lands' End® 
Lands' End is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).

*Independent logo'd product study fielded by Equation Research, June 18-22, 2012

SOURCE Lands' End

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