2014

Lane Bryant® and Cacique® Unveil New Line of Performance Based Body Products

COLUMBUS, Ohio, May 25, 2011 /PRNewswire/ -- Cacique®, the intimates division for leading plus-size retailer Lane Bryant®, is making its body care debut with the launch of Caciquebody, a new line designed to tone, smooth and revitalize a woman's natural curves. Caciquebody will be available in select stores on May 25th and online May 30th.  

"Cacique has always created intimate products that help women feel beautiful, sexy and confident underneath their clothing and Caciquebody is a natural extension for our intimates brand," said Brian Woolf, Lane Bryant and Cacique President. "In addition to providing a refreshing treat for the senses, Caciquebody was developed with specific solutions to meet a woman's body care needs."

Developed to enhance and beautify a woman's skin and offer solutions for specific needs, Caciquebody will launch three specialty skincare products including:

  • Keep it Smooth- This anti chafing cream-to-powder formula, developed especially for delicate skin areas, glides on to absorb moisture with cornstarch, mango and coconut oil, and helps prevent irritation as it smoothes skin. (2 oz. $14)
  • Revive & Kicking- A revitalizing leg cream that cools on contact and energizes tired legs with a boost of Arabica coffee seed oil, refreshing tea tree oil and water mint. (6.7 oz. $22)
  • Shimmer Time- This shimmering body lotion enhances curves with light reflectors and body smoothing shea butter, avocado oil and rice lipids. (6.7 oz. $18)

The Caciquebody line will also feature four fragranced products in luxurious scents, infused with performance enhancing ingredients:

  • Firm Believer- A smoothing body lotion that feeds curves with Wakame extract, a powerful anti-oxidant loaded with vitamins, minerals and protein. (6.7 oz. $18)
  • Good as New- A 3-in-1 body wash that flaunts triple benefits and high performing ingredients to cleanse, exfoliate and moisturize in one quick step. (6.7 oz. $12)
  • You Butter Believe It- A pampering body butter that delivers intense skin hydration with shea butter, jojoba seed oil and grapeseed oil, creating a light layer of moisture. (6.7 oz. $20)
  • Spray it Again- A hydrating body mist that leaves skin soft, silky and beautifully fragranced with a choice of four delightful scents. (8.5 oz. $15):

The fragranced products are available in four delightful scents to emphasize every woman's sensuality and individuality:

  • Pinkberry- Ideal for the hopeless romantic with lush, romantic florals and pink peppercorns.
  • Waterblossom- Perfect for the beachy dreamer with notes of dewy violet petals, gardenia and tangerine.
  • Nightbloom- Made for the sexy diva, sensual and warm; it blends plum orchid, bergamot and vanilla cashmere.
  • Citrusfresh- Simple and clean for the sporty lady with zesty lemon verbena and sheer amber.

Lane Bryant partnered with Inter Parfums, Inc. to develop these performance-based body products. The Caciquebody products are not tested on animals or animal derived and are paraben- and sulfate-free. For more information about Caciquebody, please visit www.cacique.com, Lane Bryant's Facebook page and follow us on Twitter.

About Lane Bryant®:

Lane Bryant® is the nation's leading women's specialty plus-size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and intimate apparel. Lane Bryant fashions are available nationwide at its more than 700 Lane Bryant stores, 115 Lane Bryant Outlet® stores, and at lanebryant.com. Lane Bryant is a subsidiary of Charming Shoppes, Inc.  Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant



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http://cacique.lanebryant.com

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