For the first time, Lane Bryant will document the process from the design studio until the time it merchandises in store through a series of taped webisodes that will be available on all Lane Bryant social media.
Prabal Gurung shared, "Designing clothes for the modern woman, one who is fashionable and unafraid of how she feels about herself, has always been my source for inspiration. I truly believe that confidence is the key and I continually strive to create clothing that allows women to look and feel their absolute best. I am thrilled to be working with Lane Bryant on this collaboration and look forward to dressing this bold and fashionable customer."
"Prabal is a master at mixing materials, fabrics and textures – he pulls it off in such a way that each piece becomes its own artistic statement. His ingenuity at mixing sporty ease with unabashed glamour has made his label a huge success. We are delighted to welcome him to Lane Bryant and offer his innovative fashions, spirit and unique styles to the Lane Bryant customer," said Linda Heasley, CEO of Lane Bryant.
About Prabal Gurung: The Prabal Gurung brand launched in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour. A focus on quality and innovation has placed Gurung at the forefront of American Fashion. Born in Singapore and raised in Kathmandu, Nepal, Gurung brings worldly influences to his designs. Prabal Gurung chooses to manufacture over 80% of his collection in New York City to uphold standards of quality while supporting the local community. The brand recognizes the importance of domestic production, particularly in respect to the quality of the finished product, and helps to bring this awareness to an international audience. Please visit prabalgurung.com for more information.
About Lane Bryant®: Lane Bryant is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and at lanebryant.com. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
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SOURCE Lane Bryant