Lane Bryant Celebrates the Season With 5-Day BOGO FREE Sale Wishes come true with holiday savings and a chance to be a runway model

COLUMBUS, Ohio, Nov. 22, 2010 /PRNewswire/ -- Lane Bryant is celebrating the kick-off of its 2010 holiday campaign with a 5-Day Buy One Get One Free Sale, November 24-28, featuring incredible saving opportunities on everything in store and online (excluding Spanx® and panties). With endless mix and match options, shoppers will save on their favorite fashion and special holiday gifts for everyone on their list while earning Real Women Dollar$.

Double up on fantastic fashion staples like Right Fit denim, mix and match skirts from the travel-friendly Passport Collection by Lane Bryant and soft touch sweaters (they only feel expensive!) in fun colors and styles. Combine those statement-making pieces with the Perfect Shirt or essential lace trim cami to be ready for every holiday gathering. For a special night on the town, step out in chic style with an unbeatable assortment of must-have boots from the new footwear collection that pairs perfectly with glitzy holiday fashion and shimmering sequins.

In addition to the season's sensational styles and savings, Lane Bryant's fresh approach to shopping makes gift giving even easier this year. With an impressive selection of "one size fits all" gifts, shoppers can choose the perfect present ranging from beauty items such as lip gloss, shower gel and body mist sets. Add a personal touch to the holidays with a gift of journals, art deco note card sets or a photo clutch to display special snaps throughout the year.

"The Buy One Get One Free Sale is our warmest holiday gift to our valued shoppers.  Everyone deserves something pretty this season and Lane Bryant is the place to shop for your family and friends, and even yourself, while enjoying exclusive savings. We're celebrating this special time year by making giving and receiving a lot of fun for everyone," says Lane Bryant President, Brian Woolf.

Lane Bryant is also excited announce their role as lead sponsor of the Curvy Revolution, the nation's premiere convention for curvy women and a new contest, "Be A Lane Bryant Runway Model", that will make aspiring curvy models' dreams come true. One lucky shopper will be chosen to walk the runway alongside Lane Bryant supermodels Ashley Graham and Lizzie Miller during the Curvy Revolution's Fashion Finale at the Planet Hollywood Resort & Casino in Las Vegas, February 18-20, 2011.

To enter, simply visit Lane Bryant's social media site, Inside Curve and look for "The Curvy Revolution."  Upload a video link showcasing your best runway moves.  The grand prize winner will get an all expense paid trip to Las Vegas, stay at the celeb-packed Planet Hollywood Resort & Casino, and strut their stuff during the Curvy Revolution finale fashion show.  

About Lane Bryant - Lane Bryant is the nation's leading women's specialty full-figured apparel retailer, providing stylish, high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and Cacique intimate apparel. Lane Bryant and Cacique fashions are available nationwide at its nearly 750 Lane Bryant stores, 107 Lane Bryant Outlet stores, and at lanebryant.com and cacique.com. Lane Bryant is owned and operated by Charming Shoppes, Inc. Please visit lanebryant.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant



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