Lane Bryant® Invites Women of All Sizes to Embrace Their Curves by Hosting Hollywood NOW's Love Your Body Day at The Westfield

COLUMBUS, Ohio and LOS ANGELES, Oct. 11, 2011 /PRNewswire/ -- Lane Bryant®, the nation's leading women's curvy apparel retailer, kicks off the sixth annual Hollywood NOW Love Your Body Day by hosting a special event on Friday, October 21 at The Westfield Culver City mall.

The National Organization for Women (NOW)'s Love Your Body Day, with events across the country slated for October 19th, is an annual event that brings together women of all sizes to celebrate self-acceptance and to promote a positive body image. The Hollywood NOW celebration has expanded to a weekend full of events which will run from October 21st to the 23rd this year and includes a launch party, festival and body image panel discussion. Love Your Body Day events will be free admission and open to the public all weekend long.

On Friday, October 21st from 6 to 9 p.m., shoppers are invited to Lane Bryant's Westfield Culver City store (6000 Sepulveda Blvd, at the intersection of Slauson and Sepulveda in Culver City, Calif.) for an evening of fashion and 30% off all in-store items while sipping signature "Lanetini" cocktails and dancing to the beats of a live deejay. Lane Bryant will give away a $500 gift card to one lucky winner in honor of Love Your Body Day.

Saturday's Love Your Body Day events will include a panel discussion featuring body image experts from around the nation, including Lane Bryant's technical design director, Richard Zielinski. Following the panel discussion, there will be a fashion runway show highlighting collections from Lane Bryant's fall and holiday lines and other fashion retailers in support of the national philanthropic cause. Lane Bryant will have a booth set up during the fashion show offering bra fittings and giveaways for all attendees.  

"I'm so excited to have Lane Bryant return as a sponsor of Hollywood NOW's Love Your Body Day," said Chenese Lewis, President of Hollywood NOW.  "Lane Bryant's participation shows the company cares about women of all sizes and encourages them to embrace who they are and let their inner light shine through. It reflects Lane Bryant's pride in being involved in the community and connecting with their customer. That's why they are a leader in the industry and the reason millions of women, including myself, remain loyal customers to the brand."

Lane Bryant Technical Design Director, Richard Zielinski, will showcase Lane Bryant's new Tighter Tummy Technology ™ (T3) line of denim jeans and classic fit trousers in a special presentation on the "Technology of Fit," discussing the innovative design behind the line. Mr. Zielinski will be available for interviews and questions following the presentation.

This fall, Lane Bryant introduced its national "Technology Just Got Sexy™" campaign to change the perception that curves can't be sexy and encourage women to flaunt their assets, heralding the launch of the revolutionary "Tighter Tummy Technology™" (T3) line of jeans and trousers. The T3 trousers and jeans have an exclusive built-in mesh control panel made out of a unique nylon and spandex blend that flattens the tummy and slenderizes the silhouette. The pants are made from a special blend of cotton and polyester fabric that prevents sagging and allows the fabric to stretch for maximum comfort while maintaining a smooth shape around a woman's curves. The trousers and jeans also feature an invisible elastic waistband that minimizes gapping. The T3 classic fit trousers are available in black, charcoal grey, brown herring bone and charcoal berry stripe. All T3 denim jeans and trousers are available in sizes 14 – 28.  

Hollywood NOW, the local chapter of the 45-year-old national organization working to bring women and men into full equality, recently announced that Daily Beast blogger, social and political pundit and book author Meghan McCain has been tapped as the 2011 celebrity host of Hollywood NOW Love Your Body Day, an event co-sponsored by the City of West Hollywood.

For more information about Lane Bryant or to purchase T3 trousers and jeans, please visit www.lanebryant.com, become a fan on Facebook and follow us on Twitter.

For more information, including a schedule of events, on Love Your Body Day, visit http://loveyourbodyday.com/ or follow Hollywood NOW on Facebook and Twitter.

About Lane Bryant®

Lane Bryant® is the nation's leading women's curvy apparel retailer, providing stylish and high-quality fashion in sizes 14-28.  The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, boots and footwear, hosiery and intimate apparel.  Lane Bryant fashions are available nationwide at its more than 700 Lane Bryant stores, 115 Lane Bryant Outlet® stores, and at lanebryant.com. Lane Bryant is a subsidiary of Charming Shoppes, Inc.  Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant



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