COLUMBUS, Ohio, Sept. 30, 2016 /PRNewswire/ -- Lane Bryant, the nation's leading women's specialty size apparel brand, is partnering with the American Cancer Society to host a makeover event during the brand's This Body Stands Strong campaign in support of breast cancer awareness.
The cause-dedicated This Body Stands Strong aligns with Lane Bryant's national body positive campaign, This Body. Lane Bryant recently revitalized the This Body campaign, featuring new imagery and a new manifesto that encourage all women to show the world that her body is beautiful.
The makeover event will take place on October 2 at the Lane Bryant Store at Park Avenue Shopping Center from 12-2PM. During each event, well-deserving breast cancer survivors will receive makeovers including hair, makeup, and head-to-toe Lane Bryant outfitting. Cassandra Jones-McBryde of International Fuller Woman Network will also be on hand to provide styling tips. Each survivor will have her moment in the spotlight as her new look is revealed during the in-store event, where Lane Bryant customers who attend will have the chance to win cause-dedicated product.
Park Avenue Shopping Center Makeover Event
27811 Southfield Rd.
Lathrup Village, MI 48076
When: October 2, 2016
For more information about Lane Bryant and its role in Breast Cancer Awareness Month, please visit www.lanebryant.com/CombatCancer.
About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 764 Lane Bryant stores, and online. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About the American Cancer Society: The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 23 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.
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SOURCE Lane Bryant