Throughout the holiday season, Lane Bryant worked to raise both donations and awareness of the hospital and its lifesaving mission through a variety of ways. The brand offered exclusive coupon books for a $5 donation, as well as a register round-up in store. Clients were able to "round-up" their purchase to the nearest dollar for donation, or had the option to contribute a flat $2, $5 or $10 donation to St. Jude.
"The support of our amazing corporate partners, like Lane Bryant, allows our doctors and scientists to continue our lifesaving work," said Marlo Thomas, National Outreach Director for St. Jude Children's Research Hospital. "Funds raised as a result of Lane Bryant's extraordinary commitment and participation in the St. Jude Thanks and Giving campaign help ensure no family ever receives a bill from St. Jude for anything – not for treatment, travel, housing or food, because all a family should worry about is helping their child live."
The brand also showed support for the St. Jude Thanks and Giving campaign on its digital channels. Lane Bryant hosted a St. Jude takeover across social media, asking followers to share an image of a star and tag it with #Shine to show their support on Facebook, Instagram and Twitter. In addition, Lane Bryant shared the campaign on the brand's website, with a link for clients to donate.
For more information about Lane Bryant, please visit: www.lanebryant.com.
About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 781 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About St. Jude Children's Research Hospital: St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won't stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lane-bryant-raises-639k-in-donations-for-st-jude-childrens-research-hospital-300387435.html
SOURCE Lane Bryant