PR Newswire: news distribution, targeting and monitoring
2014
See more news releases in Advertising  | Entertainment  | Music  | Travel Industry

Lanza Group and Centennial Olympic Park Form 3 Year Partnership

Official home of Fiesta Atlanta, celebrating Cinco de Mayo

Share with Twitter Share with LinkedIn

ATLANTA, Dec. 6, 2011 /PRNewswire/ -- Lanza Group, LLC announces Centennial Olympic Park as the
official home of Fiesta Atlanta through 2015. Fiesta Atlanta celebrates Cinco de Mayo with a
daylong music and culture festival in the heart of Atlanta on Sunday, May 6th 2012.


"Fiesta Atlanta is now in its 6th year, and each year draws more diverse crowds to Centennial
Olympic Park," said Mark Banta, General Manager of Centennial Olympic Park. "We are excited
to continue our relationship with this great event, to bring Atlanta's multicultural population to our
park through 2015."

"Centennial Olympic Park is the heart of Atlanta, and the perfect meeting place for all of Georgia's
communities," said Ralph E. Herrera, President of Lanza Group. "We look forward to growing our
event for the next three years with this great landmark."

Now in its 6th year, Fiesta Atlanta will add new elements for 2012 including an expanded youth
soccer tournament and children's activities, more local artisans and opportunities for the festival
attendees to participate in contests. Fiesta Atlanta will hold a 5k run/walk for the second year in a
row, to encourage healthy lifestyles and enjoying fitness with the whole family. Fiesta Atlanta
brings a variety of artists and performers, covering a range of Latin music.

Fiesta Atlanta, is the Southeast's largest Cinco de Mayo celebration, it is a free, daylong festival
that includes live Latin music on two stages, featuring national and local recording artists. The
children's stage lineup includes lively, colorful acts including Mexican folkloric dancers, clowns,
musicians and storytellers. Artists will be selling handmade traditional crafts while vendors will be
selling delicious Latin foods. The festival's partners will provide product samples and many, fun
and interactive displays. For additional information visit: www.FiestaAtlanta.com.

About Lanza Group:
Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bicultural
marketing solutions; connecting marketers to Hispanics throughout the United States.
Lanza Group produces Atlanta's official Cinco de Mayo celebration Fiesta Atlanta, as well as
Georgia's Hispanic Heritage Month celebration, Fiesta Georgia. Contact us at 404.350.0200 or
visit www.LanzaGroup.com.

MEDIA CONTACT:
Lanza Group
Hispanic Marketing, PR & Events
Katie Anderson
404.350.0200
KAnderson@LanzaGroup.com
www.LanzaGroup.com

SOURCE Lanza Group, LLC



RELATED LINKS
http://www.LanzaGroup.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release