Largest Mongolian Stir Fry Chain Rocks It Out with Local Bands

Genghis Grill Launches the First Ever Social Media-Driven Music Tour

Dec 02, 2010, 11:57 ET from Genghis Grill

DALLAS, Dec. 2, 2010 /PRNewswire/ -- On December 11, Genghis Grill will mark the beginning of the first ever social media-driven music tour, Genghis Live. Local city bands that want to perform must upload their music video onto GenghisGrillTV.com and from there, fans will vote for their favorite bands. The top 4 will be chosen to play based on the most "likes" and "tweets" on GenghisGrillTV.com. During the event date, the bands perform and the crowd is invited to "checkin" on Foursquare, tweet and like their favorite band. Whichever band gets the most "likes" from Facebook and the most tweeted band with the Twitter hashtag #GenghisLive will be awarded a $500 cash prize plus other various prizes.

"Social media continues to be a driving force for our fan engagement on Twitter, Facebook and Foursquare. Building a real-life event around our fans was a natural next step for GenghisGrillTV.com.  Music and Food are just meant to be with each other and when you apply the power of what we have achieved in social media, it's a great mix!  The Genghis Live Music Tour is really our first move to connect our social fans to our brand experience and there is plenty more to come on GenghisGrillTV.com," said Paul Barron, Chief Social Brand Officer of Genghis Grill.

The first stop for the music tour will be on Dec. 11, Saturday, in Dallas, TX at the Genghis Grill in the Uptown area off Lemmon Ave. where local Dallas bands will show off their talents. Also, to usher in the holiday season, Genghis Grill will also donate 15% of the event's sales to the North Texas Food Bank, making sure that those in need during the holiday season, will have a meal to enjoy.

Three more stops for the Genghis Live tour will be held in Houston, Atlanta and the final stop, Austin, TX, which will be held during the legendary South By Southwest Tour. Future dates will be announced.

GenghisGrillTV.com was created to provide another avenue for their loyal fans to socially interact. At GenghisGrillTV.com fans can upload photos, videos and submit their stories that relate to the Genghis Grill experience.

Genghis Grill, the largest Mongolian Grill in the US, is well-known for its fresh, hot and healthy food, and for its style of fun service. It offers a Heart Healthy dining option along with an array of recipes to choose from KHAN'S KITCHEN (food bar) where one can "build your own bowl" from 14 proteins, 12 seasonings, 30 veggies, 15 sauces, and 6 starches.

Today, Genghis Grill is a segment leader when it comes to Mongolian Barbecue, with 55 units in 16 states. Genghis Grill has been ranked #2 on the Fast Casual Top 100 Movers and Shakers and ranked #6 on the Future 50 list by Restaurant Business magazine.

For more information on GenghisGrillTV.com, Genghis Live and tour dates, please contact Chiara Granado at chiara@genghisgrill.com or call 214-774-4240 x233.

CONTACT: CHIARA GRANADO (chiara@genghisgrill.com) 214.774.4240x233



SOURCE Genghis Grill



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