KANSAS CITY, Mo., April 6, 2016 /PRNewswire/ -- Larson Binkley has announced that it will soon be known as 'Dialectic.' The directive behind the engineering firm's rebranding is to emphasize employee involvement and signify its collaborative methodology.
With renaming the company Dialectic, Larson Binkley intends to project the image which matches how the firm already functions. A collaborative process is the framework for the Dialectic method, which bridges the communication gap and allows the engineers to best utilize their expertise.
"The work is the dialectic," explains Michael Combest, COO. "What makes it work is that we have strong-minded people. They are colorful; they are communicative. We are people in an organic social group, who use language to build a concept."
As Larson Binkley makes a full transition to rebrand, the firm will be doing business under the name Dialectic.
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SOURCE Larson Binkley