LAS VEGAS, March 30, 2017 /PRNewswire/ -- The Las Vegas Review-Journal will launch a bold new nameplate and overall design in print, on the web and its mobile app, along with new sections and features, with its Sunday, April 2, 2017 edition. The Review-Journal's relaunch will be supported by its first multimedia marketing campaign in more than six years, based on its new theme song, "At The Speed Of Life."
Acquired by News + Media Capital Group in late 2015, the Las Vegas Review-Journal has been expanding the newspaper and digital products, including lvrj.com, as the largest and most widely read and visited news and information sources in the state of Nevada, northern Arizona and southern Utah.
The biggest feature of the relaunch is the Review-Journal's expanded and more in-depth news coverage.
- The Review-Journal will continue to report directly from seats of power in Nevada's only Washington D.C. Bureau and the Carson City Bureau.
- The Review-Journal has a new investigative team dedicated to digging through documents and discovering stories that can correct injustices, change policies and institutions – and even save lives.
- Expanding business coverage was a top goal for the Review-Journal. More reporters were hired to cover real estate, housing, retail, gaming, tourism, conventions, economic development and other areas of commerce. Readers can count on the Business team for the most current news on Nevada's economy.
- The Sunday Las Vegas Review-Journal is bigger than ever with two new sections – ETC. (for Et cetera) and ENT. (for Entertainment). Covering every facet of Las Vegas life and entertainment, ETC. will feature different topics every week including fashion, shopping, beauty, home décor, style, dining, weddings, fitness, men's style and inside Downtown Las Vegas. ENT. will include popular features such as celebrity profiles, event coverage, entertainment reviews, travel and expanded book and author coverage.
The newspaper nameplate has had a variety of iterations since its beginning as the Las Vegas Age in 1905, the subsequent Clark County Review in 1909, and evolution from the Las Vegas Review in 1926 to the Las Vegas Review-Journal in 1949.
Under the direction of Editor-in-Chief Keith Moyer, the new print design, boldly accentuated by its new front page nameplate, was commissioned to create a contemporary look and organize new content that speaks to the 21st century reader.
"We think our readers will enjoy the 'new' Review-Journal," Moyer, also Review-Journal senior vice president/content, said. "When we talk about redesigning the print newspaper and our website, we're not just talking about a cosmetic makeover. Our goal is to make the products more pleasing to the eye, for sure, but the redesigns are also equally about providing coverage of news topics that we know our readers desire as well as better organization throughout the products."
A new nameplate was commissioned to exemplify the Review-Journal's new direction and content. Editor and designer J. Ford Huffman, who has helped improve newspapers across the world, worked with Review-Journal designers and editors to create the nameplate design.
"The logotype in the Page One nameplate allows Las Vegas to stand out in red, a hue inspired by the colors in everything from neon signs to Red Rock. The logotype font is Rockwell, whose square serifs evoke 19th century type used in show bills, newspapers and signage of the old West. The use of Rockwell is a contemporary nod to Nevada's heritage. The font's bold, no-nonsense characters visually remind readers that the Review-Journal can be a source of journalism that has impact," said Huffman. The addition of the Las Vegas Strip illustration to anchor the nameplate is another way to show a sense of place.
The original song composition "At The Speed Of Life" highlights taglines for the Review-Journal relaunch campaign. Composed and orchestrated by award-winning Las Vegas composer Pat Caddick, the song showcases the Review-Journal's coverage of news and information, community and life in Las Vegas as the pulse of the Southern Nevada. "At The Speed Of Life" will be featured in the Review-Journal's multi-media campaigns including broadcast, outdoor, digital and direct mail throughout the year. Caddick has been involved in the Los Angeles and Las Vegas music scene for more than 30 years as a musician, arranger, orchestrator, producer and director. Caddick co-created Vegas! The Show, and his Orchestra, Vegas! The Band won BEST BAND in the Broadway Polls (Las Vegas) in 2011 and 2014. In addition, he has co-created and music directs the surprise hits "Zombie Burlesque" and "Baz: Star Crossed Love."
The Las Vegas Review-Journal and its digital products, including lvrj.com are the largest and most widely read and visited news and information sources in the state of Nevada, northern Arizona, and southern Utah. As the region's most trusted independent news media company, the award-winning Las Vegas Review-Journal has been serving Southern Nevadans for more than 100 years. The multimedia news, information and entertainment company owns a strong portfolio of print and digital niche products, including the monthly Luxury Las Vegas magazine; the weekly Spanish language newspaper El Tiempo; and, the weekly Las Vegas Business Press. In addition to 11 zoned weekly editions throughout the Las Vegas Valley, the Review-Journal owns weekly community newspapers and their websites including Boulder City Review, Pahrump Valley Times, Pahrump Mirror, and Tonopah Times-Bonanza & Goldfield News.
Ed Cassidy, VP Marketing
Phone 702.383.4664 | Email firstname.lastname@example.org
Aisha Kasmir, Marketing Media Manager
Phone 702.383.0486 | Email email@example.com
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SOURCE Las Vegas Review-Journal