2014

Last Call to Slider-brate National Hamburger Month with White Castle Nearly 400 Slider-brations™ serve more than 200,000 Original Sliders for 25-cents in May

COLUMBUS, Ohio, May 28, 2013 /PRNewswire/ -- Every party has to end sometime, and so White Castle is announcing "Last call!" on National Hamburger Month and its 24/7 Slider-bration™. It's not too late to join in the fun and make a memorable moment with a sack of Original Sliders.

(Logo: http://photos.prnewswire.com/prnh/20030828/WHITECASTLELOGO)

For the last days of May, White Castle will continue its 24 hours a day, seven days a week, two-hour long Slider-brations™. During that time, a Castle somewhere across the country will offer the Original Slider® for just 25 cents, limit 10 per customer.

"More than 20 years ago we created a month-long tribute to the hamburger we all crave so much, the Original Slider, and we've been Slider-brating ever since," Jamie Richardson, vice president of White Castle, said. "We hope Craver Nation continues to create memorable moments with us as we close out National Hamburger Month."

Slider-bration™ kicked off at 12:01 a.m. on May 1 with a "blue carpet event" in Columbus and continues for 744 hours, the entire month of May, until the final Slider-bration™ in St. Louis. During May, White Castle hosted nearly 400 Slider-brations in all 12 regions. During the two-hour events, Cravers consumed more than 200,000 Original Sliders.

Sliderbration.com was created especially for National Hamburger Month so Cravers can find when and where the next celebration begins. The website offers a countdown clock for all Slider-bration™ events happening within the next 24-hours.

For those Cravers who want to plan further ahead, they can receive email alerts 48-hours before the Slider-bration™ kicks off at their favorite Castle. To receive email alerts, sign up at Sliderbration.com. While online, keep the Slider-bration™ going year-round by joining Craver Nation. White Castle's program connects Cravers around the globe in a social media setting with games, photos and news. Cravers receive four free Original Sliders in May just for signing up.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle's new loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.

 

SOURCE White Castle



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