Data shows weekend radio schedules might be most useful in helping get out the vote. More people listening on the weekends claimed to be "Undecided" or said "No" to the question of voting in November. In fact, those "Undecided" and "No" accounted for a full 62% of Sunday responses to the question and 60% of Saturday responses.
When asked about voting on 11.8.2016, 35% of respondents to the survey said "No" they don't intend to vote, and an additional 23% said they are "Undecided." Compared with the 2012 Presidential race, in which 38%* of eligible voters abstained from voting, the high number of people willing to sit out the race puts pressure on local races and many down-ballot candidates.
Looking across station formats, Top 40 listeners were the least enthusiastic about voting, with nearly 70% stating "No" or "Undecided" on their voting plans. Country and Spanish Music format listeners fall right behind with "No" and "Undecided" responses (66% and 63%, respectively).
Additionally, 1 in 4 listeners of the following formats says he/she is "Undecided" about voting in November:
- Rock (26%)
- Country (25%)
- Classic Rock (24%)
- Hip Hop (24%)
- Spanish Music (24%)
- Top 40 (23%)
More than 40,000 unique NextRadio app users in all 50 states viewed the poll during a campaign airing June 19 to July 6, 2016. Slightly more than 3,700 app users answered the poll, resulting in 9.3% participation rate. California radio listeners proved to be the most engaged, comprising 21% of responses. Behind them were New York listeners, at 14%.
To get the full white paper on the voting survey visit TagStation.com/news.
* Source: U.S. Census Bureau
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/last-minute-election-dollars-drive-opportunity-for-radio-sales-300346106.html