2014

Last-Minute Holiday Gifts with Lifelong Impact: Shoppers Click, Print and Aid through World Vision Gift Catalog

SEATTLE, Dec. 17, 2013 /PRNewswire/ -- Meaningful gift-giving doesn't always involve weeks of planning, coupon hoarding and crowded stores; nearly half of consumers plan to buy holiday gifts online this year, including last-minute purchases made this week.[1] In its eighteenth year, the World Vision Gift Catalog offers shoppers simple click-print-and-give options that truly make a difference – gifts that aid those in need and can change a life for a lifetime.

Girls like Chanty[2], tricked into sex trafficking at the age of 12, have benefitted from Catalog donations as small as $35 for aid programs like the World Vision Trauma Recovery Center in Cambodia. Once orphaned and alone, Chanty escaped enslavement and received support, safe shelter, medical care, counseling, nutritious food and vocational training at the center. In 2012, World Vision helped 385 sexual exploitation survivors at this location alone.

"There are countless stories of girls like Chanty – people whose lives have been changed, because one person decided to put part of their holiday spending toward an item or program in the Gift Catalog," says Carrie Swanson, Gift Catalog spokeswoman. "The beautiful thing about the Catalog is that a last-minute, one-click gift isn't any less effective than something pre-planned. The 'shopping' is easy and straightforward, but the gift itself is extraordinary."

When an individual gives through the Catalog, they can make the donation in the name of a loved one and immediately print or mail a card describing the gift's impact. The World Vision Gift Catalog includes more than 300 ways to give, from goats that feed a community to solar lamps for rural children to do homework after sunset.

Last fiscal year more than 186,000 donors purchased more than 475,000 gifts that raised more than $33.7 million. To learn more about meaningful ways to give to children, communities and families within the U.S. and internationally, browse the World Vision Gift Catalog at www.WorldVisionGifts.org or call 855-WV-GIFTS.

For interviews with World Vision representatives or questions about the Gift Catalog, contact Christine Connolly Bell at cconnoll@worldvision.org, 323-208-2444, or Natalie Bisaro at natalie@wilkspr.com, 708-434-5006.

About the World Vision Gift Catalog
Since 1996, the World Vision Gift Catalog has given people the opportunity to better the lives of children, adults and communities in the U.S. and around the world through hundreds of gifts in all different areas of need: clean water, food, education, job training and others. Last fiscal year more than 186,000 donors purchased more than 475,000 gifts that raised more than $33.7 million. To order from World Vision's Gift Catalog, visit www.worldvisiongifts.org or call toll-free at 855-WV-GIFTS. Want to see where your dollars go? Watch how the Gift Catalog works through the WorldVisionUSA YouTube channel.

About World Vision
World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. For more information on their efforts, visit WorldVision.org/press or follow them on Twitter at @WorldVisionNews


[1] Google Consumer Survey, July 2013, http://www.google.com/think/articles/3-strategies-to-prepare-for-the-holidays.html

[2] World Vision is committed to the highest standards of child protection and does not publish names or identifiable photos of exploited children without express permission.

SOURCE World Vision U.S.



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http://www.worldvision.org

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