LatAm Online Shopping Mall Iguama Appoints E-Commerce Pioneer Bruce Matthews as Executive VP of Business Development
MIAMI, Sept. 24, 2014 /PRNewswire/ -- Iguama announced today that ecommerce pioneer Bruce Matthews will join the company as Executive Vice President of Business Development.
Iguama is the online shopping mall where Latinos can discover and buy all the things they can't get at home. The marketplace provides a social environment in which US brands and stores can connect with consumers in Latin America directly and handles every aspect of fulfillment out of the United States including: international shipping, customs and international tax.
From 1990 to August 2014, Bruce was Vice President of Business Development at TigerDirect, a publicly listed retailer of computers and consumer electronics that has been selling online since 1996. He was a key member of the executive team that took TigerDirect from ground zero to being one of the top 25 US internet retailers and has more than 20 years' experience in the web retail space.
Diego Fernandez, CEO and co-founder of Iguama, said, "This is a very exciting time for us at Iguama as we prepare to officially launch what we have been building. Bruce's experience in every area of developing and operating an ecommerce company will help us quickly scale our business. We feel that with his wealth of knowledge at our disposal, there is no obstacle we can't overcome."
Iguama aims to make international sales to Latin America by US retailers as painless as a domestic transaction – opening up a huge market they may once have been hesitant to enter. The company will be responsible for local marketing, customer service, international logistics as well as payments processing and fraud protection so that the US retailers and brands can continue to focus on what they are currently doing well in the United States.
"The US / LatAm online retail space is amazingly undeveloped given the size of the opportunity," Bruce said. "I look forward to helping Iguama crack the market open and make quality US products readily available at great prices. Iguama's expertise in LatAm marketing and logistics make us the perfect partner for US retailers looking to expand into the region and incrementally increase their sales."
About Iguama.com
Established in 2014, Iguama is the online shopping mall where Latinos can discover and buy all the things they can't get at home. The company is based in Miami, Florida and backed by venture capital firm PeopleFund and by leading industry pioneers. Please visit www.iguama.com for more information.
SOURCE Iguama.com
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