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Latest Altrient 'DNA' Online Video Spotlights Health

Tango-themed video doesn't dance around Health as a core value of the company and its consumers


News provided by

Altrient

Feb 07, 2012, 08:13 ET

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LAS VEGAS, Feb. 7, 2012 /PRNewswire/ -- The Tango isn't for the faint of heart; it requires strength, agility, stamina and a perfect balance of passion and control. Only the bold and the healthy need apply. That is why Altrient, Inc., a maker of high-performance nutritional supplements, chose the Tango to highlight its commitment to optimal health in its latest online video.

(Logo: http://photos.prnewswire.com/prnh/20111206/LA16628LOGO)

The new 30-second clip, entitled Health, is the third in a series showcasing the company's "DNA" expressed in its founding values of Health, Passion and Responsibility. Health also promotes Altrient™'s high-dose and best vitamin C formula, Altrient™ C.

The video features a stunning, mature woman who wants to prove she still has what it takes to "dance" with her handsome and much younger partner. Her health gives her the freedom and the confidence to pursue her passion, her desire and her life without limits. Altrient™ C gives her the power not only to keep pace, but also to take control and achieve what she wants.

Altrient™ is committed to promoting and empowering health, as well as personal freedom of choice. Their videos underline the fact that Altrient™'s customers embrace the values of health, passion and responsibility as guiding principles in their lives. They also expect to find those values in the products they buy. Altrient™ develops and manufactures high-quality, high-performance products that provide essential nutrients to help achieve and maintain optimal health. Health, Passion and Responsibility are the reasons why consumers choose Altrient™ C.

Health can be seen on www.altrient.com, www.facebook.com/altrient and www.twitter.com/altrient, as well as on NewYorkDailyNews.com, LAtimes.com, ChicagoTribune.com and WebMD.com. The previous videos, focusing on the values of Responsibility and Passion, were released in January 2012.

Behind the Video
Health was shot on location at the historic Century Ballroom in Seattle, Washington. It takes two to Tango, so the clip features acclaimed dancer Michelle Badion (54) and world-class performer Patricio Touceda (37).

Badion is a dance instructor at the University of Washington and the Washington Dance Club. She specializes in the Argentine Tango, Salsa and West Coast Swing, and has been teaching partner dancing since 1989. She makes it a point to go dancing each night after classes at the university.

Touceda currently teaches group classes and private dance lessons at his studio, Tango Authority, also in Seattle. Known for his exceptional Tango skills, Touceda was the inspiration, choreographer and original lead dancer for the Tango sequence in the show "ZAiA" by Cirque du Soleil at the Venetian in Macau, China. Touceda and his troupe host special showcase appearances including upcoming presentations with the Rochester Philharmonic Orchestra and Cirque du Soleil. Touceda will be a featured performer and Tango instructor at the 2012 Euro Dance Festival in Frankfurt, Germany.

About Altrient™
The Altrient™ line of high-performance nutritional supplements includes Altrient™ C, Altrient™ ME™ and Altrient™ GSH, which arrives on the market in 2012. All Altrient™ products use a proprietary Liposome Encapsulated Delivery (LED) system to transport essential nutrients throughout the body. LED is considered one of the most effective methods of delivering oral nutrients with optimal bioavailability.

Altrient™ is the proud sponsor of CrossFit Games champion, Cheryl Brost, who continues her quest to become the World's Fittest Woman later this year. The company also sponsors the Balance Your Life Road Tour 2012 presented by Lifetime Television's popular women's morning talk show, The Balancing Act.

Altrient™ products are only available direct to consumers via 1-888-437-6353 or  www.altrient.com. Products are backed by a 100% unconditional satisfaction guarantee. Like Us on http://www.facebook.com/altrient and follow us on http://www.twitter.com/altrient.

About the Balance Your Life Road Tour
"The Balancing Act" on Lifetime TV and The Southern Women's Show are bringing the popular morning women's show to life with the "Balance Your Life" Road Tour. Join us for a 10-City Tour in 2012 as our pavilion features sponsors in categories such as health, fashion, beauty, travel, business and all other aspects of a woman's life. There are exciting new exhibits from our sponsors, celebrity guest appearances, panel discussions on current events, prizes...and so much more!

About The Balancing Act
The TV show airs on Lifetime Television at 7:00am (ET/PT) and is America's premier morning show that's about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.

Contact: Virginia Martino
[email protected] or 702-257-2345

SOURCE Altrient

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