Latin America Poised for MVNO Growth
CAMBRIDGE, Mass., Sept. 4, 2012 /PRNewswire/ -- Latin America is poised to witness the introduction and adoption of more MVNOs as mobile subscription penetration grows and regulators look for ways to stimulate competition, according to a new report from Pyramid Research (www.pyr.com).
MVNOs in Latin America find Opportunities in Mobile Data analyzes the current situation of MVNOs in Latin America. The first section looks at the state of regulation for the MVNO market, to determine how important it is to have a specific set of rules for MVNOs on the success of this business model. In the second and third sections, we analyze and explore recent strategies that MVNOs are adopting to tap into the highest mobile growth segment: data services. Finally, we look at case studies to help us understand business trends better.
"Pyramid Research believes that MVNO subscriptions in the Latin American market will expand, although they will continue to account for a small percentage of the subscription base," says Eulalia Marin-Sorribes, Research Analyst at Pyramid Research. Their introduction will not drastically change the current market structure but will definitely help operators to streamline operations and segment service offerings more efficiently to reach broader audiences, without losing focus on their core business. "MVNOs, on the other hand, can find effective formulas to reach untapped segments of the market with very specific needs, taking advantage of new business opportunities," she notes.
MVNOs in Latin America find Opportunities in Mobile Data is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
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SOURCE Pyramid Research