The Latinarrific sisterhood online platform (#IAmLatinarrific) and offline movement will enable individual Latinas, within this expanding population, to share videos created in five different areas: Mindset, Wellness, Cooking, Life Choices and Family. Latinarrific has debuted several short films and stories that are centered in Latina voices and experiences under the direction of Latinarrific's Creative Director of Content, Yovanka Sanchez, a media and entertainment veteran. It will be the first storytelling platform directed to U.S. Latinas where they will be the heroines. The platform and the movement can be joined by signing up at www.Latinarrific.com. Some of the short form and cinematic films released include "A Mother's Love: The sacrifice of a mother for her daughter's American future."
Many high profile celebrities, including Barbara Palacios, Alicia Machado, Monika Sanchez, Marian De La Fuente, Lily Braun, Christina Mendez, Catalina Naranjo, Melissa Varon and Amanda Taylor, have rallied to support Latinarrific's mission of empowerment.
Latinarrific will be running campaigns with the National Ad Council and National Latinos Diabetes Day and will also collaborate in events with national companies interested in reaching the Latino market, among them Neiman Marcus Fort Lauderdale (September 17); GenLife Regenerative Medicine (September 28); and several women's conferences.
The Latinarrific mobile app is currently in beta testing with a selected group of renowned Latina influencers and will be available for wide release in October. Those interested in participating in the beta testing should sign up at http://latinarrific.com/beta.
The Latinarrific brand currently can be found digitally on Facebook, Twitter, Instagram, and YouTube.
For further information, photos, and interviews please contact Natascha Otero-Santiago, Senior Publicist, Latin2Latin Communications at email@example.com.
Latinarrific is an inspirational and transformational entertainment platform created to capture the hearts and minds of 26 million Latinas in the United States, and those who honor and support them. Latinarrific's relationships with brands and media companies will build an exceptional Latina-focused community that will become a premier point of entry to reach Latinas effectively with their brand image and programs.
Contact: Natascha Otero-Santiago
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/latinarrific-embraces-the-26-million-bi-cultural-latinas-in-the-us-300328451.html