2014

Latino Consumers: Demographic Patterns and Spending Trends Among Hispanic Americans, 8th Edition

NEW YORK, Oct. 31, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition

http://www.reportlinker.com/p0376735/Latino-Consumers-Demographic-Patterns-and-Spending-Trends-among-Hispanic-Americans-8th-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Retail

The 48 million Latinos in the United States now wield buying power in excess of $1 trillion and represent an increasingly important consumer segment for marketers in a post-recession economy. While overall spending by non-Hispanic consumers declined during the recession, Latino consumers as a whole spent more. Compared to other Americans, Latinos continue to exhibit more confidence about the future of the American economy and show more optimism that their own personal financial situation will improve in the days ahead.

This new Packaged Facts report provides an in-depth look at the shopping habits and spending patterns of Hispanic consumers today. It also provides a glimpse into Latino shoppers of the future. As more acculturated Latinos become an ever-larger share of the population, marketers may need to address the potential for a significant change in the profile of the Latino consumer. This Packaged Facts report provides important insights into the way acculturation may affect the shopping behavior and buying decisions of Latinos in the years to come.

The report begins by identifying trends shaping the Hispanic market and highlights opportunities created by the spending patterns of Latino consumers. The next chapters in the report assess the size and growth of Hispanic buying power through 2015, provide a demographic profile of Latinos and analyze trends in immigration and acculturation within the Hispanic population. The report continues with an analysis of the financial status of Latino consumers and overviews of their shopping and spending patterns. The next chapters of the report provide in-depth analyses of the spending habits of Latino shoppers in the areas of home furnishings and home electronics and fashion. The report concludes with a chapter on Latino shopping and spending patterns in supermarkets.

Chapter 1: Executive Summary

Introduction

Background

Overview of the Report

Scope and Methodology

Scope of Report

Methodology

Market Trends and Opportunities

Latino Consumers Remain More Confident

Total Spending by Latino Households Goes Up in a Down Economy

Changes in Immigration Policy Will Have Modest Impact on Growth in Hispanic Market

Hispanic Market Continues to Show Marked Regional Differences

Increasing Acculturation Will Affect Decisions of Latino Consumers

Advertisers Begin to Blur Line between "General Market" and "Hispanic Market"

Latinos Important to Both Upmarket and Discount Retailers

Market Overview

One in Six Americans Is Hispanic

Hispanics Drive U.S. Population Growth

Buying Power of Latino Consumers Will Reach $1.3 Trillion in 2015

Mexicans Dominant Economic Force in Hispanic Market

The Hispanic Population Today

Nearly Half of Latinos Found in California and Texas

Latinos Most Influential in States Bordering Mexico

Southern States Experience Fastest Hispanic Population Growth

Top Metro Areas Listed

Mexicans Dominate Most Major Hispanic Markets

Latinas Account for 22% of Women Giving Birth

Family Households with Children More Prevalent among Latinos

Household Composition Varies across National Segments

Latino Households Much Larger than Average

Language and Acculturation

Most Latinos Born in U.S

Immigration on the Decline

Immigrants Account for Minority Share of Latino Population Growth

Most Latinos Are English-Speakers

Influence of English Language Grows

Puerto Ricans Most Likely to Speak English

Acculturation Leads to Smaller Hispanic Households

Incomes Rise with Acculturation

Social Values Vary by Degree of Acculturation

Financial Profile of Hispanic Consumers

College Remains an Elusive Goal for Latinos

Recession Generates More Job Changes for Latinos

Nearly 1.5 Million Hispanic Households Have Income of $100K or More

Latinos Share in Collapse of Housing Bubble

Overview of Shopping Behavior

Latinos Like to Shop

Latinos Make More Frequent Trips to the Mall

Specialty Stores Attract Hispanic Shoppers

Latino Consumer Segment Includes Core Group Dedicated to Trying Out New Stores

Less Acculturated Latino Shoppers Loyal to Favorite Stores

Ads and Product Placements Capture Interest of Hispanic Consumers

Latino Shoppers Less Likely to Pay Attention to In-Store Promotions

Sales Can Attract New Customers from Hispanic Consumer Segment

Latinos Less Likely to Use Cents-Off Coupons

Latinos Like to Shop with Family Members

Hispanic Parents Like Shopping with Their Kids

Acculturated Latinos Turn to Online Shopping

Latinos Want to Use Cell Phones to Shop

Highlights of Latino Consumer Spending

Latinos Spend More of Their Income

Spending Patterns Differ

Low-Acculturation Hispanics More Likely to Use Cash to Make Purchases

Hispanics More Likely to Use Cash to Pay Their Bills

Latino Consumer Spending Highlights: The Home

Latinos Focus on the Home

Latino Households Spend Nearly $17 Billion Annually on Household Furnishings and Equipment

Ikea Gets Nod from Hispanic Shoppers

Latinos as Likely as Non-Hispanic Whites to Spend Heavily on Furniture

Substantial Segment of Latino Consumers Involved in Home Remodeling Projects

Latinos Are Early Adopters

Latinos Fast-Growing Segment for Home Electronics Retailers

Latinos Frequent Visitors to Home Electronics Stores

Latino Consumer Spending Highlights: Fashion

Hispanic Men Care More about Fashion

Latinos Like to Buy Clothes

Latinos Spend $12 Billion Each Year on Clothing

Clothing Purchase Patterns Analyzed

Watches More Popular among Latino Consumers

Latinos Spend $6 Billion Annually on Clothes for Their Kids

Latino Families Major Players in Children's Apparel Market

Latino Shoppers Less Likely to Choose Store Brands When Buying Wide Range of Personal-Care Products

Shopping and Spending in Supermarkets

Less Acculturated Latinos More Likely to Look for Fresh and Organic Foods

In-Store Supermarket Promotions Less Likely to Sway Latinos

Latinos Shop Less Often but Spend More in Supermarkets

Hispanic Households Spend $53 Billion for Food at Home

Hispanic Consumer Budgets Place High Priority on Food

Latinos Less Likely to Choose Store Brands for Dairy Products and Most Beverages

Store Brands for Many Non-Food Supermarket Items less Likely to Get Nod from Latino Shoppers

Latinos More Likely to Avoid Store Brands When Purchasing Over-the-Counter Meds

Chapter 2: Market Trends and Opportunities

Latino Consumers Remain More Confident

Table 2-1: Economic Outlook, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Total Spending by Latino Households Goes Up in a Down Economy

Table 2-2: Average Annual Expenditures by Hispanic and Non-Hispanic Consumer Units, 2009 vs. 2008

Table 2-3: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2009 vs. 2008

Hispanic Consumers Less Afraid to Buy Big-Ticket Items in Near Future

Table 2-4: Spending Plans over Next 30 Days, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Changes in Immigration Policy Will Have Modest Impact on Growth in Hispanic Market

Table 2-5: Impact of Immigration on Hispanic Population Growth, 2010-2050

Hispanic Market Continues to Show Marked Regional Differences

Table 2-6: Percent Mexicans in Hispanic Population in Selected Regions and States, 2009

Increasing Acculturation Will Affect Decisions of Latino Consumers

Marketing Trends

Advertisers Begin to Blur Line between "General Market" and "Hispanic Market"

Ikea Campaign Integrates Hispanic and General-Market Creative

Levi Strauss Launches Reality TV Series to Reach Young Latinos

P&G Succeeds with Value Messages to Latinos

7- Eleven Caters to Blue-Collar Hispanics

Food Companies Target Hispanic Moms

Market Opportunities

Hispanic Consumer Spending Represents Ever-Growing Marketing Opportunity

Table 2-7: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2009 vs. 2000

Latinos Prime Market for Home Electronics Retailers

Table 2-8: Selected Opportunities Related to Purchases of Home Electronics by Hispanics

Family Focus of Latino Consumers Creates Major Opportunities for Home Furnishings Retailers

Table 2-9: Selected Opportunities Related to Purchases of Home Furnishings, Appliances and Bedding, Bath & Linen by Hispanics

Table 2-10: Selected Opportunities Related to Home Improvement Projects of Hispanics

Latinos Major Segment for Food Retailers

Table 2-11: Selected Opportunities Related to Food Shopping Habits of Hispanics

Latinos Important to Fashion Industry

Table 2-12: Selected Opportunities Related to Purchases of Apparel by Hispanics

Latinos Important to Both Upmarket and Discount Retailers

Table 2-13: Selected Opportunities Related to Discount and Department Store Shopping by Hispanics

Chapter 3: Market Overview

Size and Growth of the Hispanic Population

One in Six Americans Is Hispanic

Table 3-1: U.S. Population by Race and Hispanic Origin, 2009

Two Out of Three Hispanics Are Mexicans

Table 3-2: Hispanic Population by Major National Segment, 2009

Hispanics Drive U.S. Population Growth

Table 3-3: Population Growth, Hispanics vs. Other Population Segments, 2000-2009

Table 3-4: Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2015

Size and Growth of the Hispanic Market

Buying Power Used to Measure Market Size

Hispanics Show Increasing Economic Clout

Figure 3-1: Hispanics as Percent of Total U.S. Buying Power, 1980 vs. 2009

Buying Power of Latino Consumers Will Reach $1.3 Trillion in 2015

Table 3-5: Projected Growth in Hispanic Buying Power, 2010-2015

Buying Power of Key Hispanic Market Segments

Mexicans Dominant Economic Force in Hispanic Market

Table 3-6: Hispanic Buying Power by National Segment, 2010

Los Angeles, New York and Miami Markets Generate Nearly 30% of Aggregate Income of Latinos

Table 3-7: Top 30 Hispanic Markets Ranked by Aggregate Income, 2009

Latinos in Washington, D.C., San Francisco Bay Area and Miami Boast Highest Per Capita Incomes

Table 3-8: Top 30 Hispanic Markets Ranked by Per Capita Income, 2009

Chapter 4: The Latino Population Today

Where Latinos Live

Nearly Half of Latinos Found in California and Texas

Table 4-1: States with Largest Hispanic Populations, 2009

Latinos Most Influential in States Bordering Mexico

Table 4-2: States with Largest Percentage of Hispanics, 2009

Southern States Experience Fastest Hispanic Population Growth

Table 4-3: States with the Fastest-Growing Hispanic Populations, 2006-2009

Top Metro Areas Listed

Table 4-4: Metro Areas with Largest Hispanic Populations, 2009

Mexicans Dominate Most Major Hispanic Markets

Table 4-5: Leading Hispanic Markets by Top 3 Hispanic Segments, 2009

Age and Gender

Latinos Youngest U.S. Population Segment

Table 4-6: Population by Selected Age Group, Hispanics vs. Other Population Groups, 2009

Mexicans Youngest Hispanic Group, Cubans Are the Oldest

Table 4-7: Median Age of Selected Hispanic National Segments, 2009

Latino Population Includes More Males

Table 4-8: Population by Gender, Hispanics vs. Other Population Groups, 2009

Households and Families

Latinos Less Likely to Be Married

Table 4-9: Marital Status of People 15 Years Old and Over, Hispanics vs. Others, 2009

Table 4-10: Marital Status of Males 15 Years Old and Over, Hispanics vs. Others, 2009

Table 4-11: Marital Status of Females 15 Years Old and Over, Hispanics vs. Others, 2009

Table 4-12: Marital Status of Hispanic Men 15 Years Old and Over by National Segment,

Table 4-13: Marital Status of Hispanic Women 15 Years Old and Over by National Segment,

Latinas Account for 22% of Women Giving Birth

Table 4-14: Women 15 to 50 Years Who Had a Birth in the Last 12 Months, Hispanics by National Segment vs. Others, 2009

Family Households with Children More Prevalent among Latinos

Table 4-15: Household Profile, Hispanics vs. Others, 2009

Household Composition Varies across National Segments

Table 4-16: Profile of Hispanic Households by Selected National Segment, 2009

Latino Households Much Larger than Average

Table 4-17: Average Household and Family Size, Hispanics by National Segment vs. Others, 2009

Chapter 5: Language and Acculturation

Native vs. Foreign-Born Latinos

Most Latinos Born in U.S

Table 5-1: Percent of Hispanic Population Foreign-Born

Table 5-2: Percent of Hispanic Population Foreign-Born by Age Group

Mexicans Most Likely to Be U.S.-Born

Table 5-3: Percent of Hispanic Population Foreign-Born by National Segment, 2009

Length of Time in U.S. Varies across National Segments

Table 5-4: Hispanic Immigrants by National Segment and Year of Entry, 2009

Immigration Trends

Mexico Main Source of Immigration

Table 5-5: Country of Birth of Legal Permanent Resident Population, 2008

Immigration on the Decline

Table 5-6: Average Annual Number of Hispanics Obtaining Legal Permanent Resident Status, 1980-1989, 1990-1999, 2000-2009

Table 5-7: Country of Birth of the Unauthorized Immigrant Population, 2009 vs. 2000

Immigrants Account for Minority Share of Latino Population Growth

Table 5-8: Components of Population Increase April 1, 2000-July 1, 2009, Hispanics vs Others.

Figure 5-1: Components of Change in the Hispanic Population, 2000-2001 vs. 2008-2009

English vs. Spanish

Most Latinos Are English-Speakers

Table 5-9: English-Language Capabilities of Hispanics 5 Years Old and Over, 2009

Influence of English Language Grows

Table 5-10: English-Language Capabilities of Hispanics 5 Years Old and Over, 2009 vs. 2000

Puerto Ricans Most Likely to Speak English

Table 5-11: Number and Percent of Hispanics 5 Years Old and Over Proficient in English Language by National Segment, 2009

Wide Variations in English-Language Capabilities across Major Hispanic Markets

Table 5-12: Major Hispanic Markets Ranked by Percent of Linguistically Isolated Spanish-Speaking Households, 2009

The Demographics of Acculturation

Acculturation Leads to Smaller Hispanic Households

Table 5-13: Household Structure, Hispanics by Degree of Acculturation vs. non-Hispanic Whites

Incomes Rise with Acculturation

Table 5-14: Economic Profile, Hispanics by Degree of Acculturation vs. non-Hispanic Whites

Social Values Vary by Degree of Acculturation

Table 5-15: Social and Religious Values, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Political Engagement Grows with Acculturation

Figure 5-2: Percent Registered to Vote, Hispanics by Degree of Acculturation vs. non-Hispanic Whites

Chapter 6: Financial Profile of Latino Consumers

Educational Attainment

College Remains an Elusive Goal for Latinos

Table 6-1: Percent Enrolled in College or Graduate School, Hispanics vs. Others by Gender, 2009

Table 6-2: Educational Attainment of People 25 Years Old and Over, Hispanics vs. Others by Gender, 2009

Educational Attainment Highest for Cubans and Colombians

Table 6-3: Educational Attainment of Hispanics 25 Years Old and Over by National Segment and Gender, 2009

Employment Patterns

Recession Generates More Job Changes for Latinos

Table 6-4: Job Changes Experienced in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Occupational Patterns Analyzed

Table 6-5: Occupations of Men 16 Years Old and Over, Hispanics vs. Others, 2009

Table 6-6: Occupations of Women 16 Years Old and Over, Hispanics vs. Others, 2009

Wide Range of Occupational Patterns among Hispanic National Segments

Table 6-7: Occupations of Male Hispanics 16 Years Old and Over by National Segment, 2009

Table 6-8: Occupations of Female Hispanics 16 Years Old and Over by National Segment, 2009

Income Levels

Income and Earnings of Hispanics Analyzed

Table 6-9: Income Profile, Hispanics by National Segment vs. Others, 2009

Nearly 1.5 Million Hispanic Households Have Income of $100K or More

Table 6-10: Distribution of Household Income, Hispanics vs. Others, 2009

Table 6-11: Distribution of Family Income, Hispanics vs. Others, 2009

Table 6-12: Higher-Income Hispanic Households, 2009

Latinos Share in Collapse of Housing Bubble

Table 6-13: Percent Owner-Occupied Housing Units by Population Segment, 2006 vs. 2009

Table 6-14: Percent Owner-Occupied Housing Units, Hispanics by National Segment, 2009

Use of Financial Services

Latino Consumers Less Likely to Trust Banks

Figure 6-1: Percent Agreeing They Are Uncomfortable Trusting Money to a Bank, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Bank Accounts Less Common

Table 6-15: Ownership of Bank Accounts, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Small Minority Own Investments

Figure 6-2: Percent Owning Any Investment, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Figure 6-3: Percent Owning Mutual Funds or Brokerage Accounts, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 6-16: Types of Investments Owned, Hispanics vs. Non-Hispanic Whites

High-Acculturation Latinos Likely to Have New Car Loan

Figure 6-4: Percent with Any Loans, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 6-17: Type of Loans, Hispanics by Level of Acculturation vs. Non- Hispanic Whites

Ownership of Insurance Tied to Level of Acculturation

Table 6-18: Ownership of Health and Life Insurance, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Allstate and State Farm Popular among Latinos

Table 6-19: Property and Vehicle Insurance, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 6-20: Homeowner's and Automotive Insurance Companies, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Latinos Turn to Professionals to Prepare Taxes

Figure 6-5: Percent of Adult Consumers Who Prefer to Let ProfessionalsDo Their Taxes, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Chapter 7: Overview of Latino Shopping Behavior

Shopping Patterns

Latinos Like to Shop

Table 7-1: Attitudes toward Shopping, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 7-2: Attitudes toward Shopping, Hispanic vs. Non-Hispanic White Men by Age Group

Table 7-3: Attitudes toward Shopping, Hispanic vs. Non-Hispanic White Women by Age Group

Latinos Make More Frequent Trips to the Mall

Table 7-4: Visits to Malls in Last 4 Weeks, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 7-5: Shopping at Convenience Stores in Last 4 Weeks, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 7-6: Number of Times Shopped at Department/Discount Stores in Last Four Weeks, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Top Department Stores Listed

Table 7-7: Department/Discount Stores Shopped in Last Three Months by Men, Hispanic vs. Non-Hispanic White

Table 7-8: Department/Discount Stores Shopped in Last Three Months by Women, Hispanic vs. Non-Hispanic White

Choosing Where to Shop

Specialty Stores Attract Hispanic Shoppers

Table 7-9: Shopping at Specialty Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Latino Consumer Segment Includes Core Group Dedicated to Trying Out New Stores

Table 7-10: Trying out New Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Less Acculturated Latino Shoppers Loyal to Favorite Stores

Table 7-11: Reasons for Choosing Favorite Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Latino Shoppers Have Different Mindset When Choosing Stores

Receptivity to Advertising and Promotions

Ads Capture Interest of Hispanic Consumers

Table 7-12: Receptivity to Advertising, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Product Placement an Effective Strategy among Latino Consumers

Table 7-13: Receptivity to Product Placement, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Latino Shoppers Less Likely to Pay Attention to In-Store Promotions

Table 7-14: Receptivity to In-Store Advertising and Promotions (excluding food), Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Sales Can Attract New Customers from Hispanic Consumer Segment

Table 7-15: Receptivity to Specials and Sales, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Latinos Less Likely to Use Cents-Off Coupons

Figure 7-1: Percent of Households Using Cents-Off Coupons, Hispanic vs. Non-Hispanic Whites

Figure 7-2: Percent Responding to Incentive Offers from Product Manufacturers, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Shopping as a Family Event

Latinos Like to Shop with Family Members

Table 7-16: Shopping as a Social Experience, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 7-17: Shopping as a Social Experience, Hispanic vs. Non-Hispanic White Men by Age Group

Table 7-18: Shopping as a Social Experience, Hispanic vs. Non-Hispanic White Women by Age Group

Hispanic Parents Like Shopping with Their Kids

Table 7-19: Shopping with Kids, Hispanics vs. Non-Hispanic Whites by Gender

Latino Parents More Strict about Buying for Kids

Table 7-20: Attitudes toward Buying for Kids, Hispanics vs. Non-Hispanic Whites by Gender

Research Suggests Latino Shoppers More Attuned to Satisfying Family Preferences

Online and Catalog Shopping

Internet Has Less Impact on Latino Shopping Habits

Table 7-21: Impact of the Internet on Shopping Behavior, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Acculturated Latinos Turn to Online Shopping

Figure 7-3: Percent Placing Internet Order in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 7-22: Purchasing on the Internet in Last 12 Months, Hispanics vs. Non-Hispanic Whites

Latinos Want to Use Cell Phones to Shop

Table 7-23: Using Cell Phones for Shopping, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Catalog Shopping Less Popular

Figure 7-4: Percent Purchasing an Item from a Catalog in the Past 12 Months, Hispanics by Degree of Acculturation vs. Non-Hispanic Whites

Chapter 8: Highlights of Latino Consumer Spending

Spending Patterns of Hispanic Consumers

Consumer Units Defined

Latinos Spend More of Their Income

Table 8-1: Expenditures of Hispanic Consumer Units as Percent of Before-Tax Income

Hispanic Consumer Units Profiled

Table 8-2: Characteristics of Consumer Units, Hispanic vs. Non-Hispanic Consumer Units

Spending Patterns Differ

Table 8-3: Consumer Expenditure Categories for Which Hispanics Spend a Higher Percentage of Their Total Budget than Non-Hispanics

Table 8-4: Consumer Expenditures Categories for Which Hispanics Spenda Lower Percentage of Their Total Budget than All Consumer Units

How Latinos Pay For What They Buy

Latino Consumers Have Mixed Feelings about Spending Money

Table 8-5: Attitudes toward Spending and Saving, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Low-Acculturation Hispanics More Likely to Use Cash to Make Purchases

Figure 8-1: Percent Who Say They Often Prefer to Pay Cash for theThings They Buy, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Debit and Credit Cards Less Common Among Latino Consumers

Table 8-6: Ownership and Use of Debit Cards, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 8-7: Ownership and Use of Credit Cards, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Hispanics More Likely to Use Cash to Pay Their Bills

Figure 8-2: Percent Who Always Use Cash to Pay Their Bills, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 8-8: Paying Bills, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Chapter 9: Latino Consumer Spending Highlights: The Home

Home Furnishings and Home Improvements

Latinos Focus on the Home

Table 9-1: Attitudes toward Home, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Latino Households Spend Nearly $17 Billion Annually on Household Furnishings and Equipment

Table 9-2: Aggregate Annual Expenditures by Hispanic Consumer Units for Household Furnishings and Equipment, 2009

Table 9-3: Amounts and Share of Budget Spent on Household Furnishings and Equipment by Hispanic and Non-Hispanic Consumer Units, 2009

Ikea Gets Nod from Hispanic Shoppers

Table 9-4: Shopping in Home Furnishing Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Latinos as Likely as Non-Hispanic Whites to Spend Heavily on Furniture

Table 9-5: Household Furnishings Bought in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 9-6: Appliances/Durables Bought in Last 12 Months, Hispanics vs. Non-Hispanic Whites

Bedding and Linen Retailers Attract Hispanics

Table 9-7: Bedding, Bath and Linen Products Bought in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Substantial Segment of Latino Consumers Involved in Home Remodeling Projects

Table 9-8: Interior and Exterior Remodeling, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 9-9: Amount Spent on Home Improvements in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Home Depot Popular among Hispanic DIYers

Table 9-10: Shopping in Home Improvement Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Home Electronics

Latinos Are Early Adopters

Table 9-11: Attitudes toward Consumer Electronics, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Latinos Fast-Growing Segment for Home Electronics Retailers

Table 9-12: Aggregate Expenditures for Television, Radio and Sound Equipment by Hispanic and Non-Hispanic Consumer Units, 2000 vs. 2009

Latinos Frequent Visitors to Home Electronics Stores

Table 9-13: Shopping in Home Electronics Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Table 9-14: Shopping in Office Supply/Computer Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Chapter 10: Latino Consumer Spending Highlights: Fashion

Apparel for Adults

Hispanic Men Care More about Fashion

Table 10-1: Attitudes toward Fashion, Hispanic vs. Non-Hispanic White Men by Age Group

Table 10-2: Attitudes toward Fashion, Hispanic vs. Non-Hispanic White Women by Age Group

Latinos Like to Buy Clothes

Table 10-3: Attitudes toward Buying Clothes, Hispanic vs. Non-Hispanic White Men by Age Group

Table 10-4: Attitudes toward Buying Clothes, Hispanic vs. Non-Hispanic White Women by Age Group

Latinos Spend $12 Billion Each Year on Clothing

Table 10-5: Aggregate Annual Expenditures by Hispanic Consumer Units for Apparel and Footwear, 2009

Table 10-6: Amounts and Share of Budget Spent on Apparel for Adults and Footwear by Hispanic and Non-Hispanic Consumer Units, 2009

Top Department Stores for Hispanics Listed

Table 10-7: Department/Discount Stores Where Apparel/Accessories and Footwear Purchased in Last Three Months, Hispanics vs. Non-Hispanic Whites

Clothing Purchase Patterns Analyzed

Table 10-8: Men's Apparel and Accessories Purchased by Men in Last 12 Months, Hispanic vs. Non-Hispanic White

Table 10-9: Women's Apparel and Accessories Purchased by Women in Last 12 Months, Hispanic vs. Non-Hispanic White

Watches More Popular among Latino Consumers

Figure 10-1: Percent Buying Watch for Self or Someone Else in Last 12 Months, Hispanics vs. Non-Hispanic Whites

Children's Apparel

Latinos Spend $6 Billion Annually on Clothes for Their Kids

Table 10-10: Aggregate Annual Expenditures by Hispanic Consumer Units for Children's Apparel, 2009

Table 10-11: Amounts and Share of Budget Spent on Children's Apparel by Hispanic and Non-Hispanic Consumer Units, 2009

Latino Families Major Players in Children's Apparel Market

Table 10-12: Purchase of Children's Clothing in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Personal-Care Products

Hispanic Consumers Spend $7.5 Billion Annually on Personal-Care Products

Significant Differences in Use of Personal-Care Products

Table 10-13: Use of Personal-Care Products, Hispanic vs. Non-Hispanic White Men

Table 10-14: Use of Personal-Care Products, Hispanic vs. Non-Hispanic White Women

Latino Shoppers Less Likely to Choose Store Brands When Buying Personal-Care Products

Table 10-15: Percent of Users of Personal-Care Products Buying Store Brands by Product Category, Hispanics vs. Non-Hispanic Whites

Chapter 11: Shopping and Spending in Supermarkets

Shopping in Supermarkets

Kitchen at the Heart of Latino Homes

Figure 11-1: Attitudes toward Cooking at Home, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Less Acculturated Latinos More Likely to Look for Fresh and Organic Foods

Table 11-1: Attitudes toward Cooking at Home, Hispanics by Level of Acculturation vs. Non Hispanic Whites

In-Store Supermarket Promotions Less Likely to Sway Latino Food Shoppers

Table 11-2: Receptivity to In-Store Advertising and Promotions in Supermarkets, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Spending in Supermarkets

Latinos Shop Less Often but Spend More in Supermarkets

Table 11-3: Shopping in Supermarkets in Last 4 Weeks, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Figure 11-2: Percent Spending Average of $150 or More per Week, Hispanics by Level of Acculturation vs. Non-Hispanic Whites

Hispanic Households Spend $53 Billion for Food at Home

Table 11-4: Aggregate Annual Expenditures by Hispanic Consumer Units for Food at Home, 2009

Hispanic Consumer Budgets Place High Priority on Food

Table 11-5: Amounts and Share of Budget Spent on Food at Home by Hispanic and Non-Hispanic Consumer Units, 2009

Latinos Less Likely to Buy Food at Walmart

Table 11-6: Department/Discount Stores Where Food/Drugs Purchased in Last Three Months, Hispanics vs. Non-Hispanic Whites

Latinos Less Likely to Choose Store Brands for Dairy Products and Beverages

Table 11-7: Choosing Store Brands for Selected Food Products, Hispanics vs. non-Hispanic Whites

Store Brands for Many Non-Food Supermarket Products less Likely to Get Nod from Latino Shoppers

Table 11-8: Percent Choosing Store Brands for Non-Food Items in Supermarkets, Hispanics vs. non-Hispanic Whites

Latinos More Likely to Avoid Store Brands When Purchasing Over-the-Counter Meds

Table 11-9: Percent Choosing Store Brands for Over-The-Counter Medications, Hispanics vs. non-Hispanic Whites

Appendix: Addresses of Selected U.S. Latino Market Resources

To order this report:

: Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition

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