SAN MATEO, Calif., Nov. 15, 2016 /PRNewswire/ -- Lattice Engines, a leading provider of revenue acceleration solutions and Gold level member of Oracle PartnerNetwork (OPN), today announced that it has launched a predictive campaigns application now available on the Oracle Cloud Marketplace. The Lattice Predictive Campaigns application helps marketers execute hyper-personalized marketing campaigns against the highest value accounts using Lattice's predictive analytic solutions within the Oracle Marketing Cloud. Lattice Engines is a member of the Oracle Marketing AppCloud partner ecosystem. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
Lattice's predictive campaigns enable Oracle Marketing Cloud customers to easily execute hyper-personalized campaigns and sales plays against high value targets using predictive analytics and data from Lattice. The application's segmentation capabilities also enhance a marketer's ability to operationalize account-based marketing (ABM) at scale. With Lattice, marketers can:
- Score leads and accounts using predictive analytics: Invoke Lattice Predictive Enrichment and Scoring right from within the Oracle Marketing Cloud canvas for inbound leads and leads already in your database.
- Enrich your marketing database: Increase the value of your marketing database with external data from Lattice. The Lattice Data Cloud tracks over 30,000 data attributes (firmographics, technographics, financial data, intent data, growth data, etc.) on 250M+ companies globally. Lattice makes this data available in Oracle Marketing Cloud.
- Create micro-segments for multi-channel campaigns: Leverage scores and data from Lattice to create finely targeted segments in Oracle Marketing Cloud, and then execute hyper-personalized multi-channel campaigns for lead generation and ABM programs.
"Lattice helps us filter out low probability leads before they reach sales," said Alexandre Papillaud Director, Global Demand Center, Intel Security. "I love the ability to dive deep into the predictors of what makes a good lead and our sales team loves Lattice because they know they are focused on the best opportunities."
"Effective, efficient marketing teams need to be equipped with a precise, full understanding of the customer in order to run smart, contextual campaigns that ultimately drive revenue," said Nipul Chokshi, VP of Product Marketing at Lattice. "We're thrilled to be helping Oracle Marketing Cloud users accelerate revenue by empowering them with new information and insights that can help to accelerate deals."
Oracle Marketing Cloud customers can visit Lattice in the Oracle Cloud Marketplace to install the application and begin implementing predictive campaigns, enrichment, and scoring in Oracle Marketing Cloud.
To learn more about how Lattice can help your marketing and sales teams turn predictive insight into action, come visit booth #14 at the SiriusDecisions Technology Exchange, November 15-17 at the JW Marriott, Austin.
Lattice's robust suite of predictive marketing and sales solutions are built upon the broadest set of data, to provide a complete and precise view of the customer. Our revenue accelerating solution helps customers increase the efficiency of their sales and marketing teams by prioritizing accounts and leads, identifying net new contacts, and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice delivers the ultimate in customer value through its experience, precise data and comprehensive solutions for enterprises such as Hootsuite, PayPal, and SunTrust Bank. Lattice is a Salesforce Gold partner, and headquartered in San Mateo, CA. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.
About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
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SOURCE Lattice Engines