Lattice Engines Named a 2012 CRM Rising Star by CRM Magazine

Recognized for its innovations in applying Big Data to sales

Aug 16, 2012, 10:53 ET from Lattice Engines

SAN MATEO, Calif., Aug. 16, 2012 /PRNewswire/ -- Lattice Engines, the pioneer in Big Data for Sales, today announced that it has been named a 2012 CRM Rising Star by CRM magazine. The Rising Star awards represent a mix of promising young companies and seasoned veterans of varying sizes "with innovations that are motivating people to act." Lattice was one of six companies selected for the award, including Adobe, Badgeville, Hearsay Social, LivePerson and Yahoo!.

According to the article:

  •  "…Lattice Engines carved out a name for itself by actually taking big data and applying it to the sales process through predictive analytics. The company has, on average, boosted customer sales performance rates by 15 percent or more.
  • This year, Lattice Engines closed a Series B round of funding with Sequoia Capital, grew its revenue by 100 percent, and counted ADP, Staples, VMware, and Dell among its clients (Dell was able to calculate a 38:1 ROI by prioritizing cross-sell leads and personalizing customer messaging and pinpoints through Lattice Engines)."

This latest distinction for Lattice follows recent industry accolades including being named by AlwaysOn as one of the OnDemand Top 100 winners and as a finalist in the 2012 American Business Awards for Most Innovative Tech Company of the Year. 

Comments on the news:

  • "Big Data presents a massive opportunity for technology to finally live up to its promise of helping sales reps sell better," said Shashi Upadhyay, CEO of Lattice Engines. "We're proud to be recognized for our innovation and to be named a CRM Rising Star by CRM Magazine."

Additional information:

About Lattice Engines
Lattice Engines is revolutionizing sales by harnessing big data to develop the most informed sales pros, engaging the most receptive customers in the most compelling ways.  The company's big data analytics platform, salesPRISM, delivers real-time, actionable, account-specific insight directly to sales reps via CRM, email, or mobile devices. Fortune 5000 companies rely on Lattice Engines to generate more pipeline opportunity and close more deals, improving sales performance by 15 percent or more.  Lattice Engines is privately held and backed by Sequoia Capital with headquarters in San Mateo, CA.  Learn more at and follow @Lattice_Engines.

Lattice Engines
Kathy Mammon

SOURCE Lattice Engines