Launch Of AELLA Collection Reminds Us That Women Wear The Pants

LOS ANGELES, April 9, 2013 /PRNewswire/ -- From Amazons to suffragettes to Bianca Jagger, pants are undeniably the mark of the modern woman. When AELLA founder and designer Eunice Cho couldn't find the perfect tailored pant, she created them instead: "Everyone has her favorite leggings and skinny jeans but never a pair of go-to trousers. I wanted to create pants that women can slip into for instant polish and actually feel chic in them year after year." Crafted with the comfort of leggings, the versatility of jeans and the sophistication of suiting, the California-based line sources the softest, strongest Italian jersey specially knit and sustainably produced in premium fabric mills. Each piece is proudly made in Los Angeles.

(Photo: http://photos.prnewswire.com/prnh/20130409/LA89714)

The AELLA collection offers an edited selection of silhouettes to support every shape, including the Bancroft crop cigarette, the Dunaway wide leg, the Farrow slim, and the Duvall skinny. Contemporary details such as contoured seaming, mesh and leather accents bring a crisp, cool finish. Build a complete wardrobe in a range of core colors and inspired fashion palettes updated with bimonthly capsule collections. The first capsule collection is slated for a Spring 2013 launch with limited-edition prints designed by Eunice Cho.

AELLA is now available online at www.aella.co and in select boutiques.
For more information or a press kit, please visit the website or email press@aella.co.

SOURCE AELLA



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