LaunchTech anticipates that PR's role will continue to grow and evolve long into the future thanks in part to its agility in the marketplace. Although advertisement spending still dwarfs PR revenues, the gap is quickly narrowing. The changes are happening at a time when many agencies, including LaunchTech, are offering a combination of marketing and PR services. This allows companies to leverage the power of both PR and marketing from a single communications partner.
At its most effective, PR provides a viable solution for businesses to market, communicate and innovate strategically. When implemented correctly, it has the capacity to boost any company's bottom line. Brilliant PR campaigns help small brands become household names. On the other hand, big businesses can consolidate and grow their positions. Prominent individuals can take advantage of PR to maintain or increase their relevance or credibility. This makes it easier to boost brand value and establish a clear competitive advantage.
"Trust is everything today, and PR informs buyers of rising technology trends in a way that allows them to cut through the noise," added Wayne Schepens.
Today's business environment has evolved significantly and if PR agencies hope to keep pace, they must combine psychology, journalism and attorney-like approaches to produce results. To succeed, agencies or PR professionals need to critically analyze, interpret and correctly anticipate buyer opinion and attitudes. When done in parallel with marketing, PR provides the independent third-party recognition and endorsement that simply can't be achieved with advertising and marketing campaigns alone. To learn about Wayne Schepens' next visit to Mach37, please follow our blog at http://www.golaunchtech.com/blog.
Allison Di Tomasso
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