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Lavalife.com Unveils "Ride the First Car," Coaxing Singles in the GTA to Find Love in Transit On February 9, ahead of Valentine's Day, singles throughout Toronto should boldly ride the first car of the subway train during their daily commute

TORONTO, Feb. 7, 2012 /PRNewswire/ -- Lavalife.com, the leader in online dating and relationships, is encouraging single Torontonians to find love in transit with its debut "Ride the First Car" initiative.

(Logo:  http://photos.prnewswire.com/prnh/20060208/NYWFNS1LOGO)

On Thursday, February 9, singles in the GTA are challenged to deliberately ride in the first car of any subway from 7am to 9am and 5pm to 7pm. To celebrate, a street team will be in place at the bustling Yonge and Eglinton stop to distribute free Lavalife.com buttons, which singles can discreetly wear to help identify each other.

"With Valentine's Day just around the corner, many people are still looking for love. We wanted to show singles all the great catches they may blindly pass during their everyday routine," explains Kim Hughes, Singles and Dating Expert for Lavalife.com. "We know through our online communities at Lavalife.com that Toronto has a ton of hot, vibrant singles. We're encouraging them to congregate in the first car of the subway on February 9 during their daily commute."

Lavalife.com is also offering five tips for meeting someone on public transit.

"There are some skills needed for picking up a perfect stranger on the subway," laughs Hughes. "These are easy tips to keep in mind when approaching the single guy or girl that you just caught your eye... or that you've been observing for months."

Not the type to approach a total stranger? No worries – singles can always sign up for Lavalife.com and find a date in time for Valentine's Day.

Transit Tips:

Tip #1: Just go for it – make the first move on the cutie you've been eyeing. Guys: If you see the same enchanting woman on your evening commute, show up with a small bouquet of flowers for her. Ladies: Don't be afraid to make the first move. Pass the guy a note with your mobile phone number and invite him to text you to arrange coffee. Even if it doesn't turn out as you hoped (they're not single or there's no spark), don't feel silly. Everyone loves flattery.

Tip #2: Stay present. Don't wear headphones and be sure to glance up from your handheld once in a while. Staying locked in your own bubble doesn't signal accessibility.

Tip #3: Smile, and others will notice. People will pick up on your positive attitude, especially among the half-asleep crowd of morning commuters. Bring the charm, regardless of the time of day, say excuse me, please and thank you when maneuvering through crowds, make eye contact and just generally broadcast affability and approachability.

Tip #4: Make a mistake... on purpose. Miss your stop as an excuse to ask a fellow commuter for directions. Sure, it may make you late for work but you will at least have a chance to strike up a conversation with someone you have been admiring for weeks.

Tip #5: Not for everyone, but try something outrageous. Create a fake cover for your book that displays your sense of humour and makes you irresistible to the opposite sex. Try something like, "Men who Love to Talk About Their Feelings," or  "A Girls Guide to Fantasy Football: How to Pick the Right Players While Making Chicken Wings." This will be sure to strike up some interest from the fun-loving comedians on your daily commute.

SOURCE Lavalife.com




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