Attendees enjoyed traditional Lavazza coffee creations including the signature Coffeetail No. 51 (a cocktail made with Lavazza cold-brew coffee, vodka and ginger ale) crafted by the master experts of the Lavazza Training Center - the Turin-based center of excellence that has been providing training and information about the culture of Italian espresso worldwide for over 30 years. Guests at the Lavazza dedicated corner also sampled KAFA espresso, a Lavazza single origin product that will be relaunched in 2017 in the United States with a new, even more exclusive look and feel.
Lavazza also surprised guests with tailor-made cappuccinos with personalized foam. Attendees were able to take and share photos via tablet and enjoy a personalized Lavazza cappuccino with the corresponding image printed in the foam in few seconds.
This year the Lavazza coffee experience was additionally offered at the Golden Globe Awards Lounge at The Beverly Hilton in Los Angeles.
For Lavazza, a commitment to quality, innovation and sustainability are deeply rooted values engrained in the brand's more than 120-year history. Lavazza strives to spread coffee culture and the excellence of authentic Italian coffee experiences worldwide, whether it be inventing the art of coffee blending, or providing farmers with appropriate tools and technologies to address climate change. Supporting events with attendees and hosts who share likeminded passions is just one of the many reasons why Lavazza is proud to celebrate with Hollywood as the Official Coffee at the 15th annual "Night Before" party to benefit MPTF.
For more information about Lavazza, please visit: www.lavazza.us or Twitter (@LavazzaUSA).
Established in Turin in 1895, Lavazza is an Italian coffee producer owned by the family of the same name for four generations. The world's sixth ranking coffee roaster, today the Group has operations in more than 90 countries, through associated companies and distributors, and exports 53% of production. After the acquisition of Carte Noire, Lavazza employs about three thousand people and has a turnover of 1,473 million euros (2015 financial statements). Lavazza started out life by inventing the concept of coffee blending, or the art of combining different varieties of coffee from different geographical areas, in a process that remains a feature of most of the company's products. The company also has a tradition stretching back over 25 years in the production and marketing of portioned coffee systems and products and is Italy's leading player in the espresso capsule system segment, with operations in all business areas: home, away from home and office, with a focus, as always, on innovative technology and consumption systems.
For over 95 years, MPTF (Motion Picture & Television Fund) has served as a safety net for entertainment industry members. As a charitable organization, MPTF provides programs and services essential to the well-being of individuals, their families and the industry community at large, and is a recognized leader in Senior Care and Palliative Care services. MPTF is supported by the generosity of fellow entertainment workers, and corporate donors united by a common thread of Hollywood Helping Hollywood – "We Take Care of Our Own." For more information visit www.MPTF.com and donate at www.mptf.com/donate.
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