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Lazare - "You Just Know" Around The World Contest And Diamond Event

NEW YORK, Oct. 10, 2012 /PRNewswire/ -- Lazare Kaplan International Inc. (LKI) is sponsoring a pre-holiday contest with Lazare retailers, around the world, on the heels of their successful 2012 Lazare, "You Just Know" campaign launch.

(Photo:  http://photos.prnewswire.com/prnh/20121010/NY90352 )

Select Lazare retailer partners from around the world, (U.S., Canada, Mexico, Japan and throughout SEA) will be hosting a Lazare™ "You Just Know™" Contest and Trunk Show at the exact same time. 

Consumers will be asked to explain the characteristics of an ideal cut Lazare Diamond and to write an essay describing when "they just knew" their wife, husband, fiance, girlfriend, boyfriend was "the one" for a chance to win a Lazare Diamond Pendant.  There will be one winner at each of the Lazare participating retailers.  The winners will be announced during the Lazare trunk show event taking place October 26 and 27, 2012. 

The Lazare Diamond pendant, that will be gifted to the winners, will be displayed at each participating Lazare retailer.  October 1 through October 22, 2012 applicants may submit their essay at a participating retailer, via Lazare's contest website, or on The Lazare Diamond 4C's App. The Lazare Diamond 4C's App is available on iPhone, iPad, and Android devices.

On or about October 24, 2012 the retailer will choose the winner from entries in their area based on accuracy, originality, marketability, creativity and emotional draw.  The winner will be invited on October 26, 2012 to visit the retailer to attend the Lazare trunk show event and will be awarded the Lazare Diamond pendant.

Marcee Feinberg, Vice President, LKI said, "It is exciting to have so many Lazare retailers participating, in this event, from around the world at the exact same time. And, the timing is "ideal" to kick off the holiday selling season with a splash."

To be eligible to win the Prize, contestants must be 18 years of age or older and legal U.S. residents. For the complete official rules and requirements, see below and visit http://contest.lazarediamonds.com.

About Lazare Kaplan International Inc.
Lazare Kaplan International Inc. (LKI) has been an innovator in the diamond industry since its debut in 1903. The company was the first to cut diamonds to ideal proportions, the first to laser-inscribe, the first to brand a diamond, and the first diamond sightholder to create a 4C's app for the iOS and Android platforms. LKI sells its diamonds and jewelry products through a worldwide distribution network. The Company markets its ideal cut diamonds internationally under the brand name, The Lazare Diamond®.

NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.), 18 years or older. Enter Contest by: 10/22/12. To enter and for Official Rules, including prize description, visit http://contest.lazarediamonds.com. Sponsor: Lazare Kaplan International Inc. 19 W. 44th Street 16th Floor, New York, NY 10036.  Void where prohibited.

SOURCE Lazare Kaplan International Inc.



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