Lead Safety Pioneer Reinvents Herself as Home Decor Entrepreneur

Launches Online Design Concept Store Erie Drive

18 Oct, 2011, 08:00 ET from Erie Drive

NATICK, Mass., Oct. 18, 2011 /PRNewswire/ -- Dr. Marcia Stone announced the global launch of her new online venture, the e-retailer Erie Drive. Erie Drive is a curated collection of home accessories that artfully blends modern and vintage elements of style, functionality, and design. Stone has successfully transitioned from home safety guru to home decor connoisseur. Her former startup, Hybrivet Systems Inc.—recently acquired by 3M—invented, manufactured, and commercially sold home lead-detection kits.

(Logo: http://photos.prnewswire.com/prnh/20111018/NE87062LOGO )

"I've always turned a keen eye to the unique styles and accessories associated with modern living," said Dr. Marcia Stone, Managing Partner of Erie Drive. "Style and design has always been a fascination of mine. After the sale of Hybrivet, I immediately turned my attention to making Erie Drive not simply a stylish online concept store, but a true model of modern living and lifestyle."

Stone has assembled a team of on-trend merchandising experts and design mavens, most notably Creative Director Alexandra Grenham.

"Alexandra is a true visionary," said Stone. "She is an expert in identifying and promoting emerging artists and trends. She truly relishes the opportunity to discover the formerly undiscovered."

Grenham will be responsible for the overall creative direction of Erie Drive. Under her discerning eye, this unique, constantly evolving collection will push the limits of conceptual style and design, weaving together a variety of fashions—both new and old—with functional products formerly defined exclusively by their faculty.

Erie Drive will launch globally on December 1st.

About Dr. Marcia Stone:

Marcia Stone completed her Bachelor's Degree at Smith College before earning a Master's and Doctorate in Organic Chemistry from Northeastern University. She was also accepted and admitted into the Doctoral Program at Radcliffe College(Harvard University). She would go on to invent the LeadCheck Swab, the first EPA-certified lead-detection kit, and is widely regarded as one of the chief pioneers of the Lead Safe movement.

About Erie Drive:

Founded in April 2011, Erie Drive is a curated collection of home accessories that artfully blends modern and vintage elements of style, functionality, and design.  ErieDrive.com launched to a limited audience in October 2011.

SOURCE Erie Drive



RELATED LINKS

http://www.ErieDrive.com