PHILADELPHIA, Aug. 4, 2014 /PRNewswire/ -- LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today announced the appointment of Paul McConville as Chief Revenue Officer. McConville leverages deep expertise in the enterprise marketing space to drive the company's revenue strategy, identifying opportunities to create multidimensional and highly detailed pictures of consumer intent in real time.
"Paul is universally regarded in the industry as one of the foremost authorities on lead generation and data-driven marketing, and has helped some of the most influential global enterprises drive marketing effectiveness," said Ross Shanken, LeadiD CEO. "Having witnessed first-hand Paul's market expertise and ability to grow a business using an intelligence powered approach, I'm confident he's the best person to help us navigate the next phase of our growth."
LeadiD has been quickly embraced by the customer acquisition industry. In 2013, LeadiD tripled its revenue and increased the number of lead transactions it monitors by 340 percent, now more than 100 million per month, supported by adoption of its platform by more than 350 publishers. Clients are also seeing success, reporting significant performance improvements such as a 120 percent increase in contact ratios.
"LeadiD has an opportunity to deliver unprecedented customer acquisition intelligence. This will boost the success of marketing, sales and advertising programs, and better protect the integrity of consumer supplied data," said McConville. "I believe in the LeadiD vision and am excited to join such a skilled team, which has quickly attained a large base of influential customers and is poised to grow its market-first platform."
McConville comes to LeadiD with nearly 20 years of expertise in building high performing sales and marketing teams focused on exceeding client expectations and growing businesses. He spent the last 10 years at Neustar and TARGUSInfo, serving as senior vice president of sales for Neustar's Information Services Division. In that role, he led a 60-person team responsible for $80 million in revenue in consumer analytics and scoring, identity verification, digital marketing measurement and Neustar's Localeze business registry, for the largest US consumer-focused enterprises. As senior vice president of sales and marketing at TARGUSInfo, he instituted a customer-focused solution methodology to help grow the company's revenue from $50 million to $150 million before its acquisition by Neustar. Prior to TARGUSinfo, Paul spent seven years in global management consulting at Strategic Management Group, as well as time at the Corporate Executive Board, focused on Fortune 100 companies including General Electric, MetLife, Prudential and Ernst & Young. He holds an MBA from Drexel University.
LeadiD is the customer acquisition intelligence platform that provides marketers with the trust and transparency to make smarter decisions and take real time action based on verified data. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1st or 3rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit LeadiD.com.