Leading Agencies, Paradysz And PM Digital, Highlight New Program Optimization Strategies For Nonprofit Clients At The 2014 Washington Nonprofit Conference

NEW YORK, Feb. 12, 2014 /PRNewswire/ -- Paradysz and PM Digital announced today that they are once again a patron-level sponsor of the 2014 Washington Nonprofit Conference, and will continue their tradition of leveraging this event to make key announcements around their long-standing nonprofit practice.  The conference is Thursday, February 13^th – Friday, February 14th at the Renaissance Washington DC Downtown Hotel located at 999 Ninth Street NW, Washington, DC.

For the 12^th consecutive year, Paradysz  / PM Digital have spearheaded efforts at the event to demonstrate their commitment to helping nonprofits optimize their marketing efforts.  This year, they have joined forces with the Alzheimer's Association for a session that explores how to optimize gift strategies that drive increased Donor Long Term Value.  The presentation will be held at 2:00 PM on February 14^th.  Additionally, Paradysz will be hosting a cocktail party for its clients and agency partners as a celebratory thank you on Wednesday, February 12^th at LIMA Restaurant & Lounge from 5PM – 7PM.

The past year has been one of significant growth and innovation for the Paradysz / PM Digital Nonprofit practice, and the team has gone to market with key solutions for this sector, including:

• Media Optimization & Prospect Databases: The agency has enriched their analytics data with 1000s of more variables, including household-level donor transactions, through a partnership with an award-winning data provider. The Paradysz / PM Digital team uses state-of-the-art modeling to identify names to be cut and new replacements at half the cost typically paid for comparable names. This data can be managed in their prospect database solution to help nonprofits expand their target universe, reduce media costs, eliminate merge expenses, improve CPA / ROI, reduce cycle time, and enhance customer data with demographics and segmentation.
• Persona & Gift Optimization Strategies:  Paradysz / PM Digital persona segmentations combine demographic, lifestyle, and donor behavior traits into consistent and descriptive profiles that are used to deliver the right offer to the right audience. 
• Digital Strategies: The agency recently announced the addition of nonprofit digital expert, Bethany Bauman to the team to continue their focus on integrating offline and online marketing programs.  Paradysz / PM Digital has now developed a set of Digital Strategies to help attract new, profitable donor audiences that can significantly enhance funding efforts.

This all comes on the heels of a series of Paradysz / PM Digital announcements in the nonprofit sector, including the addition of new clients for their list exchange solution, Helix^TM.  

"With close to 24 years of experience, our goal is to help nonprofits truly optimize and scale their programs across offline and online channels," said Chris Paradysz, co-founder and chief executive officer of Paradysz and PM Digital.  "Our continued heavy investments in talent and new solutions reflect our unwavering commitment to solving the ever-changing challenges facing nonprofit marketers today."

About Paradysz and PM Digital

With its direct and digital businesses, Paradysz and PM Digital's core capabilities are based in a data-driven approach to understanding, targeting, acquiring, cultivating and optimizing customer value for its clients. Through comprehensive experience in multiple media channels, including search, social, display, email, direct mail, print and insert media, as well as strategic and creative web development capabilities, the company leverages proprietary research tools and an obsessive focus on performance to help clients make the most informed marketing decisions. With a client list that's a "Who's Who" of nonprofit and commercial organizations, Paradysz and PM Digital have continued to grow their reputation as some of the industry's most critical thinkers and leaders. 

For more information, visit www.paradysz.com and www.pmdigital.com.

Media Contact: North 6th Agency, Inc.
Paradysz & PM Digital
212-334-9753, [email protected]

SOURCE Paradysz / PM Digital