SAN MATEO, Calif., May 8, 2013 /PRNewswire/ -- Marketo, the provider of a leading cloud-based marketing software platform, announced today that Point It has selected Marketo's software solutions to propel their marketing automation efforts and fuel increased growth. Point It also aims to take advantage of the many new opportunities in digital marketing to generate new revenue streams by offering differentiated agency services powered by Marketo that increase service levels and customer loyalty.
Point It, recently listed as one of Puget Sound Business Journal's 100 Fastest-Growing Private Companies manages over 40 million dollars in search media annually. The company is one of Washington State's largest independent search marketing agencies. Point It offers solutions for growth-oriented companies who want to achieve significantly better results with interactive marketing, including PPC, SEO, Website Development and Marketing Automation. Over the last three years, the company has experienced explosive growth, and was recognized in the 2012 Inc. list of 5,000 fastest growth companies.
"We've realized ourselves as a B2B company that managing webinars, landing pages and leads with automation is necessary in today's ever-changing online landscape," said Preston Parshall, Director of Business Development at Point It. "It's all about closing the loop. You can drive clicks and drive leads, but converting them at a higher rate is what creates real success. We chose Marketo to help us in these strategies and to achieve our aggressive customer acquisition and revenue goals for 2013 and beyond."
As a Marketo agency partner, Point It is proactively managing changing buyer habits and leveraging the increasing trend toward outsourcing digital marketing services. In an effort to bolster its own marketing efforts, Point It is also looking to build relationship-marketing practices powered by Marketo's software and share those with their growing client base. By partnering with Marketo, the company joins the Marketing Nation™ community of over 30,000 marketers enabling them to successfully acquire and preserve client relationships.
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Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
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