YORK, Pa., Jan. 28, 2016 /PRNewswire/ -- Today, on "Data Privacy Day," PrivacyCheq (www.PrivacyCheq.com) is spotlighting eBlocker, an upcoming "Internet of Things" company that is using its Privacynq privacy notice service to educate their customers about privacy aspects of their products.
According to research published in January 2016 by Accenture, nearly half of consumers cited privacy concerns as a barrier to adoption of IoT technology. The Federal Trade Commission called on the Internet of Things industry to "do a better job with privacy" in 2015 and again at the recent Consumer Electronics Show. IoT Journal declared "Privacy" as one of 5 megatrends for 2016, specifically citing Privacynq as an example of how the industry can use transparency to educate consumers about privacy.
The Privacynq service explains privacy details to consumers whenever they ask – in store before purchasing, during installation, and of course when IoT products are being used. Important privacy facts are explained in easy-to-understand terms, giving consumers confidence and trust in the products that use Privacynq.
"At eBlocker, our focus is protecting privacy so it was obvious for us to give customers a very clear understanding of all we do to protect their privacy. Privacynq was a pretty easy choice, because it allowed our team to quickly add a really understandable privacy notice that works on our packaging, on our website, and inside mobile apps," said Christian Bennefeld, CEO of eBlocker, an innovative smart device that anonymizes the online behavior on all devices in a home. Without any software installation or configuration, eBlocker blocks all trackers and ads, hides the IP and cloaks the device fingerprint, offering home users a safe haven from Internet privacy and security threats.
Bennefeld continued, "We have been struggling to put together a cogent marketing message that we really care about consumer privacy, and Privacynq has helped us formulate and deliver that message. The fact that our customers can easily get this information via text message on their smartphones is really helpful from a competitive perspective because it highlights our consideration for customer privacy." eBlocker's Privacynq brief can easily be viewed by texting "eblock" to 717-467-3214.
PrivacyCheq CEO Roy Smith said "We built Privacynq to fill the same role in the Internet of Things market as the 'Nutrition Facts' labels on packaged food. By making privacy facts easy to find and understand, Privacynq allows consumers to trust the companies delivering these revolutionary products."
A sample IoT Privacynq Brief can be viewed on any mobile or desktop device at http://tinyurl.com/privacynq. The Privacynq service is available immediately with a free 30 day trial at www.privacynq.com. Discounted pricing is available for IoT incubators and startups, and the service is free to students and educational institutions.
EDITORS: SCREENSHOTS OF THE PRIVACYNQ BRIEF ARE AVAILABLE AT http://PrivacyCheq.mobilitypr.com
PrivacyCheq leads the industry with innovative privacy enhancing technology (PET) solutions covering mobile, desktop and IoT devices, providing cloud-based privacy disclosure, regulatory & legal compliance services to a worldwide audience of mobile app and game publishers, website operators, and consumer products manufacturers. The company's Privacynq service delivers consumer-friendly privacy and security notices for IoT products. The company offers a variety of other services to deliver COPPA compliance, TOS, EULA and Privacy Policies, CFPB Regulation P and Euro GDPR compliant privacy notices to mobile users on any device or operating system. For more information visit http://www.PrivacyCheq.com.
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