SAN FRANCISCO, Jan. 27, 2017 /PRNewswire/ -- HotelTonight, the leading mobile app for last-minute hotel bookings (up to a week in advance), today announced a partnership with the English Premier League's Chelsea Football Club. Beginning with Chelsea's February 4 match versus Arsenal, HotelTonight will expand its proprietary GeoRates to stadiums, providing attendees at Stamford Bridge with location-based, extra-discounted hotel deals bookable from their smart phones during and after the match.
The category-exclusive partnership will also include in-arena advertising along with digital and social campaigns featuring Chelsea FC players, promotions and giveaways. In addition to HotelTonight GeoRates within Stamford Bridge (and other EPL stadiums for away games), Chelsea supporters will have the opportunity to win surprises when Chelsea scores in the last seven minutes of a match and supporters who are HT Perks (loyalty program) members will receive exclusive access opportunities.
"Chelsea FC is an iconic global brand with incredibly loyal supporters who come from far and wide, and attending matches can often spontaneously turn from a day into a night or weekend," said HotelTonight's Chief Marketing Officer Ray Elias. "HotelTonight aims to enhance that experience by providing the best way to book extraordinary hotels, at amazing values, at a moment's notice."
"Chelsea Football Club is thrilled to name HotelTonight as our first mobile app partner and is delighted by the opportunity this brings our supporters at our matches," said Christian Purslow, Managing Director of Chelsea FC. "We're pleased to connect them with the perfect solution to turn a match into a night at a great hotel."
Across the board, hotel bookings are becoming increasingly last-minute: nearly 50% of U.S. domestic hotel bookings are made within three days of arrival and 50% of EU hotel bookings are within seven days of arrival, according to Sojern, the world's leading performance marketing platform for travel brands. As one of the world's most highly recognized sports brands with a global fan base of more than 509 million, Chelsea supporters are particularly well traveled. On average, more than 40 percent of Chelsea supporters attending matches at Stamford Bridge are traveling from outside the greater London area.
Launched in 2011, HotelTonight is the leading mobile app for last-minute hotel bookings (up to a week in advance), available on iOS, Android and on our mobile website. With reach across 1,700 cities in more than 30 countries and over 25,000 hotel partners worldwide, HotelTonight makes it remarkably easy to book great hotels at amazing last-minute rates on your mobile device, for tonight, tomorrow and next week. When hotels have unsold rooms, they load them onto the app, which means incredible deals. We screen our hotels, and only work with ones you'll love. Find us on Instagram, Twitter, Facebook or LinkedIn.
About Chelsea Football Club
Chelsea Football Club is one of the world's top football clubs. Chelsea were UEFA Champions League winners in 2012, following that success by lifting the UEFA Europa League trophy in 2013. Founded in 1905, Chelsea is London's most central football club, based at the iconic 42,000-capacity Stamford Bridge stadium.
Nicknamed 'the Blues', Chelsea are four-time English Premier League champions and have also lifted the FA Cup seven times, the Football League Cup five times, the UEFA Cup Winners' Cup twice, the UEFA Super Cup once and the Football League Championship once, in 1955. The Europa League triumph saw Chelsea become the first English club to win all three major UEFA competitions, and the first club ever to hold both the Champions League and Europa League at the same time.
Additionally, the Chelsea Foundation boasts one of the most extensive community initiatives in sport, working in 30 countries around the world, helping improve the lives of more than 900,000 children and young people each year.
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