LONDON, March 5, 2015 /PRNewswire/ -- Technology met learning with today's announcement that Scoopshot, the leading mobile platform for photo and video crowdsourcing, has partnered with Pearson. The learning company is using Scoopshot to reach out to and engage with millennials, crowdsourcing photos to illustrate its publications.
Pearson will use the service to source a variety of user-generated visual content from around the world. To-date, Pearson's requirements have been focused around regional content, provided by Scoopshot's users via its free app. Utilizing Scoopshot's user base of over 600,000 mobile photographers, Pearson has geo-targeted amateur photographers to capture the visual content it requires, at a fraction of the price it would cost to commission a professional photographer.
Travis Amos, Associate Director of Image Management/Image Vendor Strategy, Pearson commented: "Commissioning visual content is expensive for content creation providers. Pearson has found value in using Scoopshot to easily source regional photography of monuments, and other precise locations, not available from traditional stock photography services."
Petri Rahja, Founder and CEO of Scoopshot added: "It's the speed at which content can be sourced that makes a difference to businesses, like Pearson, what our community can source in a matter of minutes can take hours if not days from traditional photography sources. Adding to this, our patent pending authentication technology means that Pearson can quickly and easily establish the credibility and source of the photos it is looking to purchase. In a world where news and content is being produced and disseminated 24 hours a day, we expect demand for real time content to continue to increase."
Scoopshot is the leading mobile platform for photo and video crowdsourcing with over 600,000 app downloads across 200 countries. Anyone with a smartphone can download the free Apple or Android app and submit photos and videos for sale in the Scoopshot store. Brands and publishers purchase users' work for use in editorial and marketing materials or, alternatively, they can publish any image online for free with an in-image ad.
More than 70 leading media companies and brands use the platform, including USA Today, Metro US, News Corp Australia, Fiat, and Oxfam. Scoopshot was founded in Helsinki, Finland, and is part of the P2S Media Group Inc.
Pearson is the world's leading learning company, with 40,000 employees in more than 80 countries working to help people of all ages to make measurable progress in their lives through learning. It provides a range of education products and services to institutions, government and direct to individual learners. The Pearson mission: To help people make more of their lives through learning.