Leading Social Media and Mobile Events Organizer GSMI Selects GlobalReach as Exclusive Marketing Partner for Asia
GSMI realizes 50% increase in revenue year over year from Asia-Pacific region with GlobalReach marketing services
FARMINGTON, Conn., Aug. 20, 2013 /PRNewswire-iReach/ -- Global Information, Inc. (GII) today announced that it has been selected by international events organizer Global Strategic Management Institute (GSMI) to provide marketing, attendee recruitment, and sales and logistics support in Japan, Korea, China, Taiwan, Singapore, and the rest of the Asia-Pacifc region through its GlobalReach event marketing service. This comes after the successful launch of GlobalReach services for GSMI's Social Media Strategies Summit (Boston), Mobile and Web Developer Conference (Boston), and Social Media Strategies Summit (Las Vegas) - a launch that helped GSMI realize significant increase in year over year revenue from the Asia Pacific region.
"We have been very pleased with the results of our partnership with Global Information" said Byron Mignanelli, Co-Founder and CEO of GSMI. "Our revenue within APAC has increased 50% year-over-year since we enlisted GlobalReach marketing services, and continues to accelerate. We look forward to continuing our successful partnership and the launch of our inaugural APAC event, Social Media Strategies Summit in Singapore, in the Spring of 2014."
"The selection of GlobalReach for event marketing services gives GSMI a significant advantage in connecting with top business leaders across Asia," said Satoru Ono, President and CEO of Global Information, Inc. "As more than just a translation service, GlobalReach staff actively market and sell event registrations to Directors, VPs, and C-level executives from our local offices in Japan, Korea, Taiwan, and Singapore, which has enabled GSMI to reach attendees who may not have been available to them in the past. We look forward to continuing our pattern of success with GSMI's events."
GSMI is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today's most relevant thought leaders, speakers and practitioners. GSMI's annual events have reached 85% of the Fortune 500 companies, in over 30 countries, and cover topics that today's leaders find most challenging and inspiring.
GlobalReach makes it easy for American and European event organizers to reach thousands of executives and decision-makers across Asia for less than the cost of a typical pay per click (PPC) web advertising campaign. Building on decades of experience in translating and localizing conference marketing materials, GlobalReach offers organizers a fixed-cost, complete end-to-end marketing and sales solution that leverages GII's experience and personnel to drive attendance and sponsorships in the hottest, fastest-growing regions in Asia.
Media Contact: Aaron Abdelmaseh, Global Information, Inc., 860-674-8796, Press@gii.co.jp
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SOURCE Global Information, Inc.
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