NEWPORT BEACH, California, November 16, 2015 /PRNewswire/ --
Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Leadnomics, a digital marketing company, has selected CAKE's real-time SaaS marketing platform to provide detailed insights into campaign performance for its clients. Selected for ease-of-use and scalability, CAKE provides Leadnomics with a solution to help manage its cost per action (CPA) network, manage affiliates, structure payouts and track campaigns across multiple channels.
Leadnomics has created an industry-leading marketplace focused on powering an engaging and personal consumer experience at every stage of the acquisition funnel. The organization sifts through thousands of leads each day and intelligently pairs the ideal seeker and provider based on geographic, demographic and psychographic properties to agents, carriers, advertisers and publishers. When looking for a digital marketing platform to help fuel continued growth, Leadnomics considered building an internal proprietary system, as well as implementing other SaaS technologies. Leadnomics chose CAKE's digital marketing solution because it's intuitive and broad enough to be utilized across all tools offered by Leadnomics.
"We are a one-stop shop - publishers come to Leadnomics for our offers, and we provide superior service and payouts to affiliates and advertisers," said Zach Robbins, co-founder and CEO of Leadnomics. "CAKE makes it easy to manage digital marketing activities, allowing us to focus on building our direct relationships with both affiliates and advertisers. Plus, CAKE is always a step ahead and the tech support is great."
Digital marketing has moved into the mainstream, as 98% of marketers affirm that digital techniques are merging into the larger marketing operation, according to Gartner. Additionally, marketing budgets are on the rise. Marketing budgets increased 10% this year; two-thirds of marketers expect their budgets will continue to grow in 2016.
"CAKE's advanced tracking capabilities enable digital marketing companies, such as Leadnomics, to produce higher-quality customer acquisition programs that are direct and personalized for its clients," said Santi Pierini, CAKE president and Chief Operating Officer of Accelerize. "CAKE excels at empowering marketers with visibility into granular data. We're excited to see how this insight leads to successful digital marketing campaigns."
Leadnomics is a digital marketing company headquartered in Philadelphia, with our partner network in New York City. Through our proprietary technology platform and expertise in optimization, we have developed an industry-leading solution and partner network that create more valuable relationships between consumers and service providers. Though our technology is multi-purpose, today we focus mainly on the insurance and finance industries.
Leadnomics' business is about building quality customer pipelines, but our heart is our people: some of the brightest minds in technology, marketing, sales, analytics, operations, and more. Leadnomics' employees are leaders, each with the power and talent to influence company-and industry-direction and success.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York City, London and India. For more information, visit http://www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize says that digital marketing is moving into the mainstream, describes the increase in marketing budgets, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
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