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2014

Leafly Launches New Cannabis Mobile App for iPhone and Android

The world's cannabis information resource launches expanded mobile app, giving mobile users access to strains, reviews and dispensaries at their fingertips

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SEATTLE, Jan. 30, 2014 /PRNewswire/ -- Today Leafly (leafly.com) introduced a new mobile app that enables users to access all of Leafly's website features through an interface designed specifically for iOS and Android devices.

Leafly's website and mobile app have been described as the "Yelp of cannabis." Through Leafly, users have access to more than 57,000 reviews of over 650 strains of cannabis, as well as 36,000 reviews of cannabis dispensaries in the U.S., Canada, Israel, The Netherlands, Spain and Belgium. Leafly's website and app generate more than 2.3 million visits every month.

"The new app is all about making Leafly easier to use and enabling users to take advantage of Leafly's functionality," said Leafly founder Cy Scott. "We've put a lot of thought into how to distill the full website experience into a mobile format and are proud of the result. Leafly's website is a remarkable tool, but the way the new app puts cannabis information at people's fingertips is unmatched."

Through the updated app, users can now filter strain searches by multiple attributes, effects, and medical uses simultaneously, view strain flavor profiles and more.

The new app also expands Leafly's social media integration and gives users access to Leafly's "Learn" section that includes news and culture content as well as a knowledge center that helps educate new cannabis consumers through FAQs, how-to guides, and terminology glossaries.

"Leafly is already a leading mobile resource for cannabis consumers," explained Scott. "Our previous app had a 4.5-star App Store rating. That's better than Facebook, Twitter, Angry Birds, and Fruit Ninja! On top of that base, we've built a new app that is a huge step forward, both in design and functionality – I can't wait to hear what our users have to say about it."

Leafly was founded in 2010 and acquired in 2011 by Privateer Holdings, the first private equity fund focused on investments in the legal cannabis industry.

"Leafly is where the cannabis industry is headed," said Brendan Kennedy, CEO of Privateer Holdings. "Fifty-eight percent of Americans are in favor of full cannabis legalization and eight out of ten are in favor of legalized medical cannabis. Cannabis is going mainstream, and the future is less about pot leaves and Cheech and Chong, and more about companies like Leafly that provide quality, professional service to a variety of customers."

Leafly's mobile app is available for free download through Apple's App Store and Google Play.

Leafly is a leading online information and education resource for cannabis consumers. Through Leafly, millions of visitors per month research strains of cannabis that will best meet their needs, access user-generated reviews of more than 650 cannabis strains and thousands of dispensaries, and follow news and culture content intended for everyone from beginning medical cannabis patients to the sophisticated connoisseur. To learn more, visit www.leafly.com.

Privateer Holdings, Inc. is the cannabis industry's first private equity firm. Through strategic investments in the emerging legal cannabis industry, Privateer is building a portfolio of mainstream companies that elevate the conversation about cannabis. Privateer aims to change past perceptions of the marketplace by building brands set apart by their professionalism and operational excellence. For more information, visit www.privateerholdings.com.

SOURCE Leafly



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