SAN FRANCISCO, Jan. 12, 2017 /PRNewswire/ -- Leanplum, the leader in mobile marketing, today announced that it closed 2016 by achieving a number of significant growth milestones and continues to receive industry accolades for its senior executives. The company now exceeds 100 employees with offices in San Francisco, Sofia (Bulgaria), London, and New York.
Entering the New Year, Leanplum's mobile marketing platform is now managing 10 billion daily user interactions, representing a remarkable 10x year-over-year growth from December 2015. During 2016, customers using Leanplum's platform sent more than 33 billion push notifications. This dramatic growth in customer momentum has resulted in annual revenue increases of 3x in each of the past two years. Leanplum recently achieved this same level of growth for a third straight year.
Contributing to Leanplum's growth is demand for its mobile-centric email solution, which has continued to see innovations. Leanplum recently introduced True Campaign Impact, which computes net new conversions with additional rigor, helping marketers understand the true ROI of their push notification and email. By using a "hold back" group that isn't served the message or factored into overall results, Leanplum can attribute the behavioral change to the right campaign.
"Leanplum's messaging solution helps us increase the number of users who complete the app sign-up process, which is a critical conversion for Hinge," said Sam Levy, Vice President of Growth at Hinge, a popular dating app. "Above and beyond that, Leanplum's hold back capability computes net new registrations with accurate attribution to the right campaign, giving us confidence the right activity is paying off. One of the push messaging campaigns we optimized led to a 78% increase in the number of users that completed registration after having dropped out of the sign-up flow."
Leanplum's latest growth milestones and company leadership honors include:
- CTO and Co-founder Andrew First Named to Forbes' "30 Under 30" List for Enterprise Tech: In selecting Andrew, Forbes noted that Leanplum is used by over 100 enterprise customers, including Lyft and Tinder, and that Leanplum has raised over $46 million in funding.
- Named one of Business Insider's Most Valuable Enterprise Startups: In December, Business Insider named Leanplum to its list of 38 Most Valuable Enterprise Startups of 2016.
- Vice President of Corporate Marketing Joyce Solano Named to "Mobile Women to Watch 2017": Joyce was recognized by Mobile Marketing for cutting-edge leadership in the industry.
- Recognized by Forrester and Gartner Analysts: Leanplum was shortlisted as a top vendor in the November Forrester guide on "Mobile Engagement Automation Solutions" and Gartner's December "Market Guide for Mobile App Analytics."
"You can't argue with results, and in 2016 we exceeded all of our goals as measured by the success of our customers, their rapid adoption of Leanplum to drive their mobile growth, and our overall record-breaking performance as a company," said Momchil Kyurkchiev, Leanplum CEO and co-founder. "Our entire team is enormously proud that our leadership is recognized for their innovation and contribution to mobile marketing. In 2017, we look forward to another banner year delivering revenue results for our enterprise brands and powering their marketing success in mobile."
Leanplum is building the marketing cloud for the mobile era. Its integrated platform delivers meaningful user engagement across both messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics — all in a single solution.
Top brands such as Lyft, Tesco, and Tinder trust Leanplum to create impactful relationships with their mobile users. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $46MM in funding from top-tier VCs like Canaan Partners, Kleiner Perkins, and Shasta Ventures. Discover more at www.leanplum.com.
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