SAN FRANCISCO, May 3, 2017 /PRNewswire/ -- With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum, the leader in mobile marketing, today announced a new report, Push Notification Power Words. Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective "power words" to help mobile marketers break through the noise and drive better app engagement.
In this report, Leanplum identifies four key themes — and associated power words — that lead to greater mobile engagement, from opens to conversions.
- Urgency: Time-sensitive notifications deepen a user's need to interact with an app. Power words include: alert, breaking, critical, deadline, reminder.
- Exclusivity: Users appreciate being rewarded for a unique offer. Power words include: accepted, eligible, invitation, member, spotlight.
- Emotive: Words that spark feelings truly pique a user's interest. Power words include: believe, dream, indulge, memories, surprise.
- Value: Focusing on discounts or savings lures shoppers back. Power words include: bargains, buy, cash, deals, offers.
Leanplum found that power words have substantial impact on critical app metrics. Publisher's Clearing House (PCH), a gaming and sweepstakes company, launched a series of A/B tests experimenting with copy to drive more mobile growth and app revenue. PCH learned that the closer an app user is to churning, the more urgent a tone is needed to re-engage them. The results were impressive: PCH saw a 30 percent increase in retention.
"We've found that power words have a big impact on user engagement," said Brooke O'Keefe, Associate Director of Integrated Marketing at PCH. "They help us capture user attention and stand apart from other apps' messaging. Leanplum makes it super easy to A/B test elements such as tone, copy length, and personalization, which substantially boosts engagement."
"We are making it easier for marketers to move past the generic blast approach and to treat each user as an individual," said Momchil Kyurkchiev, Leanplum Co-founder and CEO. "This research illustrates which specific words resonate with app users on an emotional level, a requirement for creating meaningful connections. Including these words in your push notification campaigns can lead to more engagement, retention, and revenue."
Leanplum's mobile marketing platform tracks 14 billion user actions each day and sends 4.8 billion push notifications per month. This vast source of data gives Leanplum valuable insights that mobile marketers can leverage to improve effectiveness of their marketing campaigns.
To see the full list of power words, including a breakdown by travel, retail, and music verticals, download the full Mobile Marketing Trends report, Push Notification Power Words.
Leanplum is building the marketing cloud for the mobile era. Its integrated platform delivers meaningful user engagement across both messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics — all in a single solution.
Top brands such as Lyft, Macy's, and Tinder trust Leanplum to create impactful relationships with their mobile users. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $46MM in funding from top-tier VCs like Canaan Partners, Kleiner Perkins, and Shasta Ventures. In 2017 Leanplum was named a Bay Area Best Place to Work. Discover more at www.leanplum.com.
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