LeapFrog Appoints Greg Ahearn As Chief Marketing Officer
EMERYVILLE, Calif., June 18, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that Greg Ahearn has joined the company as chief marketing officer, effective immediately. In this role, Ahearn is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations. He reports directly to LeapFrog CEO John Barbour.
"I am thrilled to have a world-class marketer such as Greg join our executive team. He has an outstanding track record of success in leading marketing and branding teams, and brings more than 20 years of experience developing valuable brands in the children's products industry," said John Barbour, chief executive officer at LeapFrog.
"Greg is recognized by many as one of the top marketing talents in our industry and I am confident he will help take LeapFrog to the next level in fulfilling our mission of helping children reach their potential."
Prior to joining LeapFrog, Ahearn was the chief marketing officer for Toys"R"Us, Inc. He was responsible for all aspects of marketing, advertising and promotions, including strategy, media analysis, brand positioning and creative services, for the Toys"R"Us, Babies"R"Us and FAO Schwarz brands in the United States. Before Toys"R"Us, Ahearn was vice president of marketing for Hasbro Inc.'s OddzOn toy division where he oversaw the development and marketing for brands such as Koosh collectibles, sport and bubbles, Vortex high performance toy sports and Rubik's puzzles and games. He also held several brand management positions at Mattel Inc.
"As a parent, I understand the desire to give children the best start and to help them build a foundation for success in school and in life. No brand helps parents do this better than LeapFrog," said Greg Ahearn, chief marketing officer at LeapFrog. "I am excited and proud to have the opportunity to work at a world-class organization where every day we are developing award-winning products and delivering rich and impactful learning experiences that change children's lives."
Ahearn, a Bay Area native, received his bachelor's degree from Georgetown University and his Masters of Business Administration from the University of Southern California.
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.
SOURCE LeapFrog Enterprises, Inc.