LeapFrog Launches Online Learning World for Kids

EMERYVILLE, Calif., May 25 /PRNewswire-FirstCall/ -- LeapFrog Enterprises, Inc. (NYSE: LF), creator of the award-winning Leapster2 handheld, today launched its online learning world, giving Leapster2 owners additional play at no additional cost. Children can earn LeapWorld tokens on the handheld, then use them to create a character, build a home and customize both. Exclusive online games and activities automatically adapt, so that as they play children can unlock math and literacy learning that is just right for their skill level. LeapWorld also offers "beyond basics" adventures on topics such as science, social studies and even life skills, for unique enhancements to Leapster2 play. Released October 2009 in closed beta, LeapWorld (www.leapfrog.com/leapworld) is now available free to all Leapster2 players, via the LeapFrog Connect Application.

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The launch of LeapWorld makes Leapster2 the only educational gaming handheld to connect with an online learning world designed especially for children ages 4 to 9, for unprecedented synergy of online and offline play. Age-appropriate online learning games and activities offer additional fun for children and greater value for parents. And on June 7, 2010, we will unveil our next-generation experience (www.leapfrog.com/discoverthefuture), also LeapWorld-compatible, for two ways to access online play. Because LeapFrog knows that safety comes first when children go online, LeapWorld is a "walled garden," accessible only via the LeapFrog Connect Application. Parents can also get insights into what their children are playing and learning, via the free online Learning Path tool (www.leapfrog.com/learningpath).

"We asked parents what they look for in online experiences for their children," said Craig Hendrickson, senior vice president and chief product officer, "and parents said safety, fun, and education. In response, we are excited to launch LeapWorld, an online space that not only addresses these three criteria, but also sets a new standard for the innovative, personalized play that is possible only in the combined online and offline experiences LeapFrog offers."

Children can earn tokens during Leapster2 handheld play to create a LeapWorld character and home, build it room by room, then decorate with furniture and accessories. Each room offers games and surprises, and a carnival space offers kids online-only activities that go "beyond ABCs and 123s." For example, in Weather Town, kids can adjust air temperature and humidity, then click the "weather generator" to see what happens—rain, snow, hail? And Ocean Rescue challenges players to maneuver a helicopter to gather ocean debris and sort it into the appropriate recycling bins.  

Unique to LeapFrog is the Learning Path resource for parents, a groundbreaking, free online tool that lets parents see what their children are learning while they play—both offline with the handheld and online in LeapWorld. The Learning Path also lets parents know which games engage their children most, as well as areas in which they may be excelling or need additional support. And regularly emailed updates and recommendations give parents the opportunity to share in children's accomplishments and support their progress.

For an even bigger value, in addition to the free LeapWorld experience, we are now offering the Leapster2 Learning Game System at $49.99, our best MSRP ever, at www.leapfrog.com and all major retailers.

About LeapFrog

LeapFrog Enterprises, Inc., is a leading developer of innovative, technology-based educational products that make learning fun. LeapFrog's award-winning mobile gaming, reading and toy product portfolio includes the bestselling Leapster Learning Game System and Tag Reading System. More than 120 million LeapFrog educational platforms, books and games are enjoyed by children worldwide, and our multisensory technology is used by teachers in more than 100,000 US classrooms. All LeapFrog products appear on LeapFrog's proprietary online Learning Path, which provides personalized feedback to parents about what children are learning as they play; for children, LeapFrog provides an online personalized play experience through LeapWorld.

LEAPFROG, the LeapFrog logo, LEAPSTER and LEAPWORLD are trademarks or registered trademarks of LeapFrog Enterprises, Inc. Copyright © 2010 LeapFrog Enterprises, Inc. All rights reserved.

SOURCE LeapFrog Enterprises, Inc.